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Advertising & Product Regulatory

Great advertising takes keen insight and unbridled creativity. It also calls for an equally creative and insightful team of legal professionals who can ensure your campaigns meet industry and legal requirements, while still preserving the integrity and creativity of your ideas.


There’s a reason Gowling WLG is the law firm of choice for so many leading advertising agencies, media outlets, publishing houses and Fortune 500 companies across the country: we’re just as committed to raising the bar in our industry as you are in yours. Our team combines exceptional industry insight with unparalleled expertise to deliver a full range of effective, innovative client solutions.

Comprehensive advice

From product licensing to the review of advertising copy to representation in trade disputes, we provide our clients with considerable hands-on experience and a flexible and effective approach to solving their unique issues.

Our team of knowledgeable and industry-savvy legal professionals works closely with you to understand your objectives, identify specific risks and create customized, effective solutions while respecting and enabling your creative process.

Legal guidance at the forefront of your industry

Social media, mobile marketing, anti-spam law compliance, privacy standards, consumer-generated content — these are just some of the rapidly-evolving areas where our professionals can help you stay ahead of the curve.

Full-service support

As part of an international, sector-focused law firm, the Gowling WLG Advertising & Product Regulatory Group is frequently sought after to facilitate national product launches and North American advertising and packaging integration for foreign or U.S. companies seeking to enter the Canadian marketplace.

A global perspective

Gowling WLG is the sole Canadian member of AdLaw International, a global network of law firms specializing in advertising and marketing law. This gives you seamless access to international experts and sophisticated legal advice in markets around the world.

Proven experience

Our professionals are regularly featured as keynote speakers in conferences around the world, and are the authors of the leading Canadian textbook, Advertising and Marketing Law in Canada, published by LexisNexis, and co-authors of Canadian Advertising and Marketing Law, published by Carswell.

The group also shares its exceptional insights and relevant highlights of recent Canadian legal decisions, policies and legislation through AdBytes, our e-newsletter, as well as on Twitter.

A top-ranked team

Year over year, our professionals are recognized as leaders in the field by publications such as Chambers Global, The Best Lawyers in Canada, the Canadian Legal Lexpert Directory, and the Lexpert/American Lawyer Guide to the Leading 500 Lawyers in Canada.

Learn more

To learn more about how we can help you succeed, please contact Lewis Retik or any member of our team.

Key Contact

Lewis Retik
Lewis Retik

Meet our Advertising & Product Regulatory professionals

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Advertising & Product Regulatory Client Work

Alltech acquires Masterfeeds

ClientWork January 8, 2016

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