On Aug. 8, 2019, reebee announced that RHI Group Inc. in partnership with M33 Growth, LLC, had made a significant investment in the company.

reebee is a Canadian-based retail technology company that provides brick and mortar retailers with an interactive, online marketing platform that helps them reach and engage consumers. RHI Group invests in and works with leading digital marketing companies that leverage consumer data to help retailers make more informed decisions and market more effectively.

M33 Growth is a venture and growth stage investment firm based in Boston that seeks to partner with founders and CEOs who have successfully bootstrapped their companies to strong growth and are positioned to rapidly scale their companies and break through as market leaders.

Gowling WLG, working with US counsel Cooley LLP, advised M33 Growth with respect to this investment with a team that included Lorne Segal (corporate), Ash Gupta (tax) and Melanie Polowin (employment).