A team of experts from the international law firm Gowling WLG has advised NVM Private Equity (NVM) on its £14.8 million investment into The Salocin Group to fund its acquisition of customer data business Edit.

The Salocin Group is a data driven marketing services group, headed by serial marketing services and customer communications entrepreneur, Nick Dixon. Edit delivers unified data solutions, acquisition, and retention campaigns for some of the world's most recognised brands. It also works across sectors including retail, automotive financial services, and not-for-profit.

Gowling WLG's team advising on the deal was led by corporate M&A / private equity partner Ian Piggin, supported by principal associate Siân Dewing. Commercial partner Jocelyn Paulley and her team also provided advice in respect of key commercial agreements for ongoing collaboration between Edit and the Kin + Carta group.

Commenting, Ian said: "It has been a pleasure to provide advice on such a major deal for the customer data sector. It will be exciting to see the innovation and competitive edge that this acquisition brings to the market."

Peter Hodson, investment partner at NVM said, "We are delighted to be backing Edit to build on what is already a fantastic business. Edit is one of a very small number of companies that are able to bridge the worlds of data and marketing. Their strong heritage in 1st-party data and loyal customer base set them apart from their peers. Ian and Sian have provided essential advice and guidance on the transaction and we look forward to working with them again."

With offices across Canada, the UK, Europe, Russia, Asia and the Middle East - as well as an established network of professionals in South Africa, Australia and South America – Gowling WLG utilises its understanding of local markets to navigate issues across multiple jurisdictions.

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