Conference
INTA 2026: Agile brand protection in the era of AI
London Excel Arena
2–6 May 2026
Welcome to London
London is a global hub of innovation, invention and creativity. It's a mindset embedded in the city's history, it's culture and it's a part of everyday life.
We're delighted INTA 2026 is right in our backyard and we're looking forward to welcoming you to one of our principal global cities.
London's awash with world-famous landmarks all set against vibrant, colourful and cosmopolitan neighbourhoods that are home to hundreds of top-quality restaurants, bars and friendly hotels.
We want to help you make the most of your stay. We've put together a handy visitors' guide featuring recommendations from colleagues living in the capital, to help get you acquainted with our corner of the city. It includes a mass of tips about travelling on the London Underground, where to go, what to see, along with a few must-dos and a few must-don'ts.
But most importantly, we look forward to welcoming you!
What are the big topics?
Artificial Intelligence is reshaping how intellectual property is created, protected and enforced
As a result, IP teams must evolve at speed and scale. AI is driving innovation and the development of new enforcement tools, agile cross-border co-ordination and a rethinking of ownership models.
Brand protection is digital-first and it's 'always-on'
Monitoring and enforcement now extend far beyond just online marketplaces, cyberspace and the metaverse. Consistent success is underpinned by global expertise, technical and regional know-how.
Finance and valuation of IP is also changing
Intangible assets' value is increasingly understood by boardrooms. It's now the cornerstone of corporate strategy and investment decisions. Policymakers are also catching up as governments aim to strike a sensitive balance between innovation and regulation.
In Europe the Unified Patent Court (UPC) is a rising force
Rapid agenda-setting decisions are driving litigation and strategic filings across Europe. Our team of UPC specialists is always available to offer critical insights and advice.
Our location
Join us in London
We're happy to help. Get in touch with us direct via our dedicated event email LondonINTA@gowlingwlg.com
Or follow us on LinkedIn #RoadToLondon
Join us on the INTA 2026 agenda
Our team regularly fronts INTA sessions - and this year's no different! We'll be part of the conversations whether we're presenting, moderating or simply networking.
We're here to explore new perspectives, discuss practical insights and the challenges of global innovation.
What's happening at INTA 2026?
Saturday 2 May 2026
Code and Culture: Indigenous IP Rights in the Age of AI
Saturday May 2 2026 - 10:00am – 11:00am
Stéphane Caron joins an industry panel taking a deep dive into the ways AI is reshaping Indigenous intellectual property. The session covers the risks of cultural misappropriation alongside current legal, ethical and reputational challenges.
Thriving Outside the Partnership Path
Saturday 2 May 2026 - 2.15pm - 3.15pm
Kathryn Szymczk is part of a four-strong panel discussing how a generation of top-performing IP professionals are confidently adapting and are now better self-empowered to define career success on their own terms - rather than being bound by 'traditional' progression guardrails.
Sunday 3 May 2026
Monday 4 May 2026
Tuesday 5 May 2026
Wednesday 6 May 2026
Ingredients
Prep: Allow 20 minutes.
Chilling: Up to two hours.
Serving: 16 portions.
Ingredients:
- Five standard-sized Mars Bars (51g / 2oz each).
- 90g (3.2oz) of unsalted butter.
- 120g (4.2oz) of Rice Krispies.
- 300g (10.6oz) milk chocolate.
- Optional amp up, simply add in two tablespoons of Golden Syrup (Corn Syrup).
