Speaking recently with The Canadian Press about new U.S. tariffs imposed on Canadian goods, Jacques J. M. Shore, C.M., Government Affairs and Trade partner in Gowling WLG's Ottawa office, emphasized the importance of discipline and strategy in Canada's approach to international trade disputes.

Shore underscored that measured, thoughtful responses are often more effective than retaliation. "Canada needs to continue to play it smart," he said. "Sometimes you flex your muscles best by being disciplined..." Using a hockey analogy, he added: "I think that what we need to do… is keep your head up and skate hard to the goal."

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About Gowling WLG's International Trade and Government Affairs groups
With deep experience navigating the intersection of business and government, Gowling WLG's International Trade and Government Affairs groups help clients engage effectively with regulators, shape public policy, and resolve cross-border disputes. Our teams advise on trade agreements, tariff issues, customs law, and advocacy strategies — enabling clients to move confidently in a complex global environment.