Overview
Brand protection and anti-counterfeiting
Brand protection is the comprehensive strategy that brand owners need in the fight against all forms of counterfeiting and collateral wrongdoing. It includes border controls, blocking sales in physical and electronic markets, reclaiming misappropriated domain names, stopping online copyright and trademark infringement, shutting down online vendors and anything to do with fakes.
Counterfeiting poses a material risk to anyone who has invested the time and effort in growing a successful brand. At Gowling WLG, our dedicated global brand protection team assists clients in tackling counterfeiters offline and online, wherever they may operate.
Comprehensive coverage
Gowling WLG's dedicated Brand Protection Group operates at the front lines of the fight against counterfeiting. Harnessing our far-reaching global platform, state-of-the-art software tools and longstanding relationships with customs authorities the world over, we offer "one stop" solutions that respond decisively to the latest species of threat.
Our practice encompasses all means of combatting counterfeiting and related illicit activity – both online and offline. Members of our team have broad experience identifying "at risk" products, establishing customs recordal programs, stopping sales of counterfeit goods, enforcing domain names, combatting copyright and trademark infringement online and offline, and managing complex litigation.
For successful companies everywhere, a strong brand is a critical asset. Having a strategy in place to protect that brand from attack is no less critical.
Our Brand Protection team in Germany possesses advanced experience safeguarding and enforcing intellectual property rights across a range of industry sectors.
As a key hub in Gowling WLG's expansive IP services platform, we work closely with the firm's other global offices to deliver informed advice and comprehensive solutions – no matter where you choose to grow your brand.
The areas we cover include:
- Anti-counterfeiting programs, including take-down procedures
- Infringement, invalidity, opposition and cancellation proceedings
- Litigation before German and European Community authorities and civil courts (including German Patent and Trademark Office – DPMA and EUIPO)
- Market-entry support and brand roll-outs, including EU clearance work
Contact our team
Combining in-depth technical expertise with broad sector experience, we're passionate about securing you intellectual property rights. Talk to us now to start protecting your assets.
