Overview
Brand protection and anti-counterfeiting
Brand protection is the comprehensive strategy that brand owners need in the fight against all forms of counterfeiting and collateral wrongdoing. It includes border controls, blocking sales in physical and electronic markets, reclaiming misappropriated domain names, stopping online copyright and trademark infringement, shutting down online vendors and anything to do with fakes.
Counterfeiting poses a material risk to anyone who has invested the time and effort in growing a successful brand. At Gowling WLG, our dedicated global brand protection team assists clients in tackling counterfeiters offline and online, wherever they may operate.
Comprehensive coverage
Gowling WLG's dedicated Brand Protection Group operates at the front lines of the fight against counterfeiting. Harnessing our far-reaching global platform, state-of-the-art software tools and longstanding relationships with customs authorities the world over, we offer "one stop" solutions that respond decisively to the latest species of threat.
Our practice encompasses all means of combatting counterfeiting and related illicit activity – both online and offline. Members of our team have broad experience identifying "at risk" products, establishing customs recordal programs, stopping sales of counterfeit goods, enforcing domain names, combatting copyright and trademark infringement online and offline, and managing complex litigation.
For successful companies everywhere, a strong brand is a critical asset. Having a strategy in place to protect that brand from attack is no less critical.
Tactical, resourceful, and creative, our team in France delivers a range of brand protection strategies tailored for today's competitive global market.
With the sophisticated experience across an array of sectors – including fashion, cosmetics, luxury good, pharmaceuticals and tech – we work closely with clients to develop customized solutions that harness the full spectrum of anti-counterfeiting tools. We complement this approach with a nuanced understanding of French litigation procedures and a unique ability to handle complex, pan-European litigation and disputes.
Our areas of expertise include:
- Identifying "at risk" products.
- Establishing customs recordal programs and other border controls.
- Blocking sales in physical and electronic markets.
- Stopping online copyright and trademark infringement
- Managing complex intellectual property litigation
Contact our team
Contact any member of our team to learn how we can protect the value of your brand. We look forward to hearing from you.
