Lifecycle of a Smart Idea | Defending your brand online: Global enforcement strategies for a new era

Live webinar

03 February 2021
2 p.m. BT, 3 p.m. CET, 10 p.m. CET, 9 a.m. EST
1 hour CLE/CPD

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As COVID-19 continues to accelerate the growth of ecommerce and other forms of virtual activity, protecting one’s brand online has never been so critical. There are many different ways that infringing parties can impact the control of a brand online - including by registering domain names, creating social media accounts and even masquerading as the brand owner.

On February 3, join members of Gowling WLG's global IP team as they use a case study to highlight strategies that brand owners can use to protect and enforce their rights online.

Post-webinar breakout rooms

Immediately following the webinar, we invite you to join our panelists in virtual break out rooms where you will have the opportunity to ask direct questions and participate in a discussion with other attendees (Note: breakout rooms require Zoom version 5.3 or higher. If you have an older version and are interested in attending the breakout sessions, please contact Shannon Wadsworth). Login details will be sent out a day before the webinar. 

*This program is eligible for up to 1 hour of  substantive CPD credits with the LSO and LSBC, and may be eligible for up to 1 hour of CPD/CLE credits in other jurisdictions. If you indicate that a certificate is required on your registration form, we will email you your certificate after the session.


  • Melissa Tehrani, Partner 


  • Alexander Dovgalyuk, Associate

  • Le Rong, Leal Director

  • Eric Macramalla, Partner

  • Zoe Pearman, Associate

  • Jia Ling Quek, Senior Associate

  • Clémence Lapotre, Principal Associate