Collecting, Protecting and Commercialising Data

Gowling WLG are running a unique online event on Wednesday 6th July from 12-1pm on collecting, protecting and commercialising data.

The event will bring together an esteemed panel of speakers from the Birmingham 2022 Commonwealth Games to explore how the delivery of a large scale international sporting event has:

• Used technology in innovative ways to enhance spectator experience
• Utilised the collection of data to help shape and maximise commercial revenue
• Overcome issues on data collection and storage as a result of working with so many different stakeholders/3rd parties
• Built and developed a global fan base whilst complying with data protection regulation.
• Collected data safely from merchandising partners.
• Converted IP rights into commercial opportunities
• Maximised website conversion rates via digital channels.

Our esteemed panel for this event includes Louise Dodds, Head of Events, Birmingham 2022 Commonwealth Games; Sarah Griffiths, Commonwealth Games Federation, Digital Delivery Programme Manager and Alex Balzaretti, Commonwealth Games Federation, Partnerships Strategy and Projects Senior Manager.

The panel discussion will be followed by a live Q and A.

Please use this RSVP link to secure your place on the webinar.