Collecting, Protecting and Commercialising Data

Live webinar

06 July 2022
12:00 - 13:00 BST

Registration for this event is closed.

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Gowling WLG are running a unique online event on Wednesday 6th July from 12-1pm on collecting, protecting and commercialising data.

The event will bring together an esteemed panel of speakers from the Birmingham 2022 Commonwealth Games to explore how the delivery of a large scale international sporting event has:

  • Used technology in innovative ways to enhance spectator experience
  • Utilised the collection of data to help shape and maximise commercial revenue
  • Overcome issues on data collection and storage as a result of working with so many different stakeholders/3rd parties
  • Built and developed a global fan base whilst complying with data protection regulation.
  • Collected data safely from merchandising partners.
  • Converted IP rights into commercial opportunities
  • Maximised website conversion rates via digital channels.

Our esteemed panel for this event includes Louise Dodds, Head of Events, Birmingham 2022 Commonwealth Games; Sarah Griffiths, Commonwealth Games Federation, Digital Delivery Programme Manager and Alex Balzaretti, Commonwealth Games Federation, Partnerships Strategy and Projects Senior Manager.

The panel discussion will be followed by a live Q and A.

Please use this RSVP link to secure your place on the webinar.