London Design Festival 2021: Making design a commercial success

5 minute read
13 August 2021

What can designers do to ensure their designs and innovations are a commercial success?

For our ninth consecutive year as a London Design Festival partner, UK Head of Brands & Designs, John Coldham, is joined by a panel of leading designers for a webinar discussion on how they've successfully established their businesses and protected their designs:

  • Phoebe Gormley, founder Gormley & Gamble, the first ever women's tailor on Savile Row, will talk about her experience of establishing her modern, design-led business in a traditional and often old-fashioned sector;
  • Simone Brewster, an artist and furniture and jewellery designer with an architecture background, has been exhibited at the British Embassy during the London 2012 Olympic Games, but has also had issues with people taking her designs without permission;
  • Martin Darbyshire, CEO and co-founder of tangerine, trustee of the Design Council and tutor at Central St Martins, joins our panel once again, this time with TOPL CEO and co-founder Eleanor Humphrey, to talk about the story behind bringing TOPL's innovative non-spill cup to market and the measures taken to protect the designs.


The webinar will take place on Tuesday, 21 September 2021 at 11:00am and you can register here.

Designs for Life

This webinar offers a great opportunity to hear from a number of leading designers, with different types of experience, about how protecting innovation is a crucial part in the business side of design.

For more information on this, visit our Designs for Life page, which includes our essential guide to design law. Made for designers, the three-part guide explores the key considerations in the design, protection and enforcement process.

London Design Festival podcasts and webinars

Below are useful podcasts and webinars from our previous London Design Festival panels that provide information and advice:

If you have any queries in relation to this event then please contact Lucy Strong, Senior Events Executive at

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