Martha J. Savoy
Partner
Canadian Department Chair and Global Co-Leader, Intellectual Property
Article
3
In an effort to reduce the significant backlog of pending trademark applications in Canada, the Canadian Intellectual Property Office ("CIPO") has implemented a project using AI technology. The aim of the project is to use AI to review the goods and services statements in pending Canadian trademark applications, and to issue notifications to those applicants in cases where the AI has identified issues.
Starting on April 1, 2022, CIPO began issuing letters to inform applicants whether their application:
It is important to note that the AI technology will not identify which specific goods or services are at issue. Rather, the aim of the automated CIPO letters is to give applicants an opportunity to review their specifications with their trademark agent and rectify any issues prior to examination of the application with a view to reducing and/or eliminating objections once the application is examined.
If applicants choose to revise the goods and services to "pre-approved descriptions" from CIPO 's Goods and Services Manual, this will result in accelerated examination of the application. CIPO has stated that 70 per cent of applications which comprise goods and services taken exclusively from CIPO 's Goods and Services Manual are approved without an Office Action.
While there will be no requirement or deadline to respond to these letters, applicants may wish to consider revisiting the goods and services specifications as a means to expedite the examination of their applications in Canada.
There will be instances where it may not be advisable to amend the application in response to a CIPO AI generated letter, such as in cases where examination of the application is imminent, or where the amendments would not be to "pre-approved descriptions."
To learn more about CIPO 's new AI project and how we can help, you can contact one of the authors or a member of our Intellectual Property Law Group.
NOT LEGAL ADVICE. Information made available on this website in any form is for information purposes only. It is not, and should not be taken as, legal advice. You should not rely on, or take or fail to take any action based upon this information. Never disregard professional legal advice or delay in seeking legal advice because of something you have read on this website. Gowling WLG professionals will be pleased to discuss resolutions to specific legal concerns you may have.
Gowling WLG is an international law firm comprising the members of Gowling WLG International Limited, an English Company Limited by Guarantee, and their respective affiliates. Each member and affiliate is an autonomous and independent entity. Gowling WLG International Limited promotes, facilitates and co-ordinates the activities of its members but does not itself provide services to clients. Our structure is explained in more detail on our Legal Information page.
© 2026 Gowling WLG All rights reserved.