Chango acquired by Rubicon Project in cross-border transaction valued at up to US$120 million

01 April 2015

On April 27, 2015, Rubicon Project (NYSE: RUBI), a global technology company leading the automation of advertising, announced the completion of the acquisition of Chango Inc., Canada’s fastest-growing technology company and a leader in intent marketing technology, for aggregate share and cash consideration of up to US$120 million.

The acquisition enables Rubicon Project to expand its premium advertising marketplace to include intent marketing capabilities, providing access to data-driven targeting and retargeting budgets.

We advised Chango in this cross-border transaction with a team led by Ian Palm and Derek Keay and that included Steven Cutler and Nate Appleton (corporate/M&A), Paul Carenza (tax), Michael Watson (litigation), Melanie Polowin (employment), Peter Murphy (privacy) and Anita Nador (intellectual property).


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