Chango acquired by Rubicon Project in cross-border transaction valued at up to US$120 million

1 minute read
01 April 2015

On April 27, 2015, Rubicon Project (NYSE: RUBI), a global technology company leading the automation of advertising, announced the completion of the acquisition of Chango Inc., Canada’s fastest-growing technology company and a leader in intent marketing technology, for aggregate share and cash consideration of up to US$120 million.

The acquisition enables Rubicon Project to expand its premium advertising marketplace to include intent marketing capabilities, providing access to data-driven targeting and retargeting budgets.

We advised Chango in this cross-border transaction with a team led by Ian Palm and Derek Keay and that included Steven Cutler and Nate Appleton (corporate/M&A), Paul Carenza (tax), Michael Watson (litigation), Melanie Polowin (employment), Peter Murphy (privacy) and Anita Nador (intellectual property).

NOT LEGAL ADVICE. Information made available on this website in any form is for information purposes only. It is not, and should not be taken as, legal advice. You should not rely on, or take or fail to take any action based upon this information. Never disregard professional legal advice or delay in seeking legal advice because of something you have read on this website. Gowling WLG professionals will be pleased to discuss resolutions to specific legal concerns you may have.