Georgian Partners leads $20.5 million equity finance round for Signpost

28 April 2015

On April 28, 2015, Signpost announced the closing of a $20.5 million equity financing round led by Toronto-based Georgian Partners along with Spark Capital, OpenView Venture Partners, Scout Ventures and the Launch Fund.

Signpost is automated CRM for business to consumer (B2C) businesses. The company’s platform automatically tracks every email, call, credit card transaction and social media interaction between a business and one of its customers. Signpost’s automated marketing engine leverages this CRM data to send email and SMS messages that convert new customers and drive repeat business and word-of-mouth.

Georgian Partner’s growth equity fund invests in companies that are at the convergence of cloud based business solutions, big data and broad information rights – what the firm calls applied analytics.

Vanessa Grant of Gowlings advised Georgian Partners with respect to this investment.


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