On April 25, 2019, Lariat Partners announced the sale of Jacent, North America's leading retail merchandising expert, to Gridiron Capital.

Jacent Strategic Manufacturing, LLC, was formed in 2016 by the merger of LaMi Products and ATA Retail Services, two pioneers in impulse merchandising. Jacent sources, warehouses, ships, and stocks over 3,500 impulse items to more than 15,000 grocery stores across the US and Canada.

Gridiron Capital, LLC, is a private equity firm based in Connecticut that specializes in growth capital, buyouts, corporate divestitures, change of ownership transactions, family owned companies, and acquiring smaller middle market investments. Denver-based Lariat Partners, LP, is a private equity firm focused on partnering with business owners and entrepreneurs in the lower-middle market.

Gowling WLG advised Gridiron Capital on Canadian aspects of this acquisition with a team that included Tiffany Lee Bianchi and Barbara Wohl (corporate/M&A), Michael Schalke (employment), Richard Rabson (real estate), and Paul Carenza (tax), assisted by student-at-law Kean Silverthorn.