Influencer marketing: how the pandemic is changing the advertising landscape

19 October 2020

It will come as no surprise that social media usage has continued to climb since COVID-19 hit. Influencers offer brands the opportunity to engage with wider audiences, quickly, with content being recorded at home more easily. But it's important to remember (and plan for) the legal and reputational risks.

So what do brands do in this new era of advertising? In this session Dan Smith and Kate Hawkins cover considerations for influencer marketing, and some other helpful tips when it comes to advertising during the pandemic.


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