London Design Festival 2021: Making designs a commercial success

56 minute read
24 September 2021

What can designers do to ensure their designs and innovations are a commercial success?

For our ninth consecutive year as a London Design Festival partner, UK Head of Brands & Designs, John Coldham, was joined by a panel of leading designers for a webinar discussion on how they've successfully established their businesses and protected their designs:

  • Martin Darbyshire, CEO and co-founder of tangerine and trustee of the Design Council, joined our panel once again, this time with Eleanor Humphrey, CEO and co-founder of TOPL, to talk about the story behind bringing TOPL's innovative non-spill cup to market and the measures taken to protect the designs.
  • Simone Brewster, an artist and furniture and jewellery designer with an architecture background, has been exhibited at the British Embassy during the London 2012 Olympic Games, but has also had issues with people taking her designs without permission;
  • Phoebe Gormley, founder of Gormley & Gamble, the first ever womens' tailor on Savile Row talked about her experience of establishing her modern, design-led business in a traditional and often old-fashioned sector;

These leaders of design-led businesses joined Gowling WLG's UK Head of Brands and Designs for a discussion on how they've successfully established their businesses and protected their designs.

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