Lifecycle of a smart idea | Playing by the rules – Brands and the celebration of major sport & entertainment events

71 minute read
14 October 2022

Advertising and corporate sponsorships associated with major sporting, cultural and entertainment events present a great brand opportunity for organizations around the world. However, such activities can also present serious legal risks – for event organisers, official sponsors and non-sponsor businesses simply looking to capitalize on public interest.

In this on-demand webinar, our international panel of intellectual property professionals explore the competing interests of these different parties in relation to a range of timely topics, including:

  • Legal measures available to event organisers
  • Event specific legislation and the legal framework in Canada, UK, UAE, and France
  • Opportunities and pitfalls in sponsorship agreements
  • Ambush marketing and damaging advertising tactics from non-sponsor brands
  • Key legal issues for non-sponsor brands when advertising in connection with major events
  • Practical do's and don'ts

Download the presentation

On-demand webinar

Examples of ambush marketing

Top tips from the panelist

Related tips and insights

CPD information

This program is eligible for up to one hour of substantive CPD credits with the LSO, the LSBC and the Barreau du Québec.

Watch previous episodes

This is the 21st installment in our Lifecycle of a Smart Idea series, dedicated to helping you maximize opportunity and minimize risk when taking innovative ideas to the global market. Watch more from the series »

NOT LEGAL ADVICE. Information made available on this website in any form is for information purposes only. It is not, and should not be taken as, legal advice. You should not rely on, or take or fail to take any action based upon this information. Never disregard professional legal advice or delay in seeking legal advice because of something you have read on this website. Gowling WLG professionals will be pleased to discuss resolutions to specific legal concerns you may have.