IP in the metaverse - Same, same but different?

41 minute read
04 October 2023


With an estimated market value of $800 billion by 2024, the metaverse is continuing to grow exponentially and the way companies are using it is shaping further development. The evolution of different types of multiverses - the industrial metaverse, a consumer metaverse, and an enterprise metaverse – emphasises both enormous potential and opportunities for businesses in the physical and virtual world. And the border between these worlds is becoming increasingly blurred. Do the same intellectual property (IP) rights therefore apply equally in both worlds?

Listen to Charlie Bond and Lucy Singer from Gowling WLG's global IP team to find out how to protect your ideas, brands and assets in the digital world. You will learn about the specifics of IP protection, IP ownership and how to leverage IP rights in the metaverse, with a focus on:

  • What can be protected and how?
  • What should I do if my IP rights are infringed?
  • What should I do if I am accused of IP infringement?
  • How can I manage risks and avoid pitfalls?

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