In this podcast, Rupert Naylor, Senior Vice President (UK) at Applied Predictive Technologies (APT) shares his thoughts on what is driving the use of analytics and predictive technologies.
"Big data" might mean different things to different people but the one certainty is that it is changing our understanding of the world around us and consequently the decisions we make. Rather than sitting on lots of information generated from our increasingly digital lives, we are now arriving at knowledge through the analytical and processing computing power that has been developed.
Big data 'knowledge' has the potential to touch every area of our lives (and is already doing so). Imagine cities where traffic lights are automatically re-sequenced to compensate for accidents and peak periods, farms operated by a series of connected devices changing the way they operate based on readings to maximise food production, identifying world events before they happen and making health-related decisions based on all aspects of your activities from food, to exercise, family history and environment.
Innovation is never risk-free and big data raises some fundamental questions about privacy, rights to use data, discrimination and competition. In a landscape where knowledge is power and data is the currency, the societal and personal benefits that can be achieved through use of big data must be weighed carefully against potential impact where access to information produces negative results and invades privacy.
In this podcast Rupert Naylor, Senior Vice President (UK) at Applied Predictive Technologies (APT) explores some of the key themes surrounding big data including the need to ensure privacy of personal data, the transfer of data across different countries and what is driving the growth of analytics and predictive technologies.