Sensory Overload: the impact of IoT on the media, tech and marcoms landscape

24 July 2015

In this podcast SI Partners and Wragge Lawrence Graham & Co consider the impact of IoT on the media, tech and marcoms landscape.

It has been forecasted that the incremental market value of new services yielded by the Internet of Things will exceed $1.9 trillion globally in the next five years. As the Internet of Things becomes a tangible reality, how will media and tech agencies, corporates and marketers navigate the new data driven, hyper-connected landscape to bring brands closer to consumers?

In this podcast SI Partners and Wragge Lawrence Graham & Co consider the topic in a panel debate.

Guest panellists are on hand to offer their perspectives:

  • David Boyd - Innovation Director at OOH Media owner Clear Channel
  • Jason Cromack - Big Data Entrepreneur
  • Jeremy Basset - Marketing strategy and New Ventures Director, Unilever
  • Jeremy Ettinghausen - Innovation Director, BBH London & BBH Labs

Our panel consider the following questions:

  1. How is IOT currently affecting your world?
  2. How real is IoT, and are people actually making money from it at the moment?
  3. How will IOT affect the marketing value chain?
  4. IOT presents a lot of opportunities for brands, but how can it be used to create brand loyalty?
  5. So much of IOT is about data, is there juxtaposition between the opportunity that the data provides us and the related privacy concerns?
  6. One of the holy grails of OOH advertising is bridging the gap between advertising and the consumer, in what way can IOT help to achieve this?




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