IP Basics: Introduction to advertising law

3 minute read
06 December 2023

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We're surrounded by advertising in our daily lives, whether it be through traditional mediums like TV or radio or digital advertising in online media. 

All UK advertising needs to comply with advertising laws, codes and regulations. Advertising claims that are untrue or misleading, or that breaches the advertising rules, can risk damaging a brand's reputation and the valuable trust consumers have in a brand.

To avoid mistakes and the issues that may arise in advertising law, Kate Hawkins provides you with recommendations and points to consider when making advertising claims in this latest episode of our IP Basics podcast series.

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