Eric Macramalla

Eric Macramalla is a partner at Gowling WLG and a member of the firm's Intellectual Property Group. His practice focuses on trademark litigation and prosecution, as well as a variety of Internet-related legal issues, including social media and domain name disputes.

Through his trademark litigation and prosecution practice, Eric helps his clients manage their domestic and global trademark portfolios, while protecting and enforcing their intellectual property rights, both in Canada and abroad.

In light of the ever-evolving intersection between IP and social media, he also helps his clients navigate intellectual property issues on Facebook, Instagram, TikTok, YouTube and other social media platforms.

With recognition in dispute resolution, Eric acts for clients in domain name disputes around the world. He is also an arbitrator for domain name disputes and a co-author of Domain Name Law and Practice: An International Handbook (Oxford University Press).

Eric has an exceptional reputation in the field of trademarks. In 2024, Eric was awarded the exclusive Lexology North America Award in the field of trademarks. This award recognizes outstanding achievement and world class client service in the legal industry as independently nominated by leading lawyers, in-house counsel and corporate teams. Eric has also been awarded the Lexology Client Choice award in an unprecedented three consecutive years.

Eric is also the host of the nationally syndicated radio show Offside across the TSN Radio Network and writes for Forbes on sports legal issues.

Client testimonials include the following:

• “Eric is a stand-out professional in the global community of IP lawyers."
• “Eric’s professionalism, competence and passion for what he does is his personal trademark, and I rank Eric in the highest category of IP lawyers that I have worked with.”
• “Eric’s clients are fortunate to have him as their legal counsel, and the calibre of his clients also speaks volumes - he represents some of the most prominent businesses and organizations in high level IP and commercial IP matters, and he does so effortlessly and with joy.”
• “Eric is one of the most practical lawyers that I know. He is very knowledgeable and (a specific quality of his) always goes to the point, is very precise and accurate in his analysis and has a great organizational focus.”
• “I can't think of a better service provider throughout the world when it comes to a combination of expertise and client service than with Eric.
• “Eric clearly knows the client's business needs and adopts the most cost-effective legal strategy to achieve business goals.
• “Eric is an intelligent and very organized lawyer who knows how to convey his legal advice in a simple but effective manner. He is, without a doubt, my IP lawyer of choice.”