John G. Leckie Partner

Speaks:  English

Year of Call: 1991 - British Columbia

Primary phone: +1 604-443-7603

Fax: +1 604-683-3558


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Primary office:  Vancouver

John G. Leckie

John Leckie is a partner in Gowling WLG's Vancouver office, practising primarily in the areas of advertising and trademark law.

John's clients include major advertisers and advertising agencies, as well as several British Columbia Crown corporations. His advertising and promotions law practice involves giving advice on:

  • Legislation relating to false and misleading advertising and deceptive marketing
  • Comparative advertising
  • Promotional contests
  • Social media
  • Personality, publicity and privacy rights
  • Contractual matters relating to advertising

John also has a significant trademark practice, which involves:

  • Managing clients' trademark portfolios, in Canada and around the world, and giving strategic advice on brand protection
  • Conducting searches and giving opinions on the availability of trademarks
  • Filing and prosecuting Canadian trademark applications
  • Handling trademark opposition proceedings

John strives to provide advice which is practical and useful, and takes a straightforward, "plain language" approach to explaining the law to clients.

Before going to law school, John worked in the advertising agency business in Vancouver, first as a media estimator and then as an account executive. He joined the firm in 1995 after four years with another national Canadian law firm.

John is continually recognized by Lexpert and has been ranked among Canada's leading advertising & marketing lawyers by The Best Lawyers in Canada since 2006, and World Trademark Review (WTR) 1000 2018.

Career & Recognition

Filter timeline:
  • 2019

  • 2018

  • 2017

  • 2016

  • 2015

    • Rankings & Awards
      September 2015
      The Best Lawyers in Canada 2016
    • Rankings & Awards
      July 2015
      Canadian Legal Lexpert Directory 2015
  • 2014

    • Rankings & Awards
      September 2014
      The Best Lawyers in Canada 2015
    • Rankings & Awards
      July 2014
      Canadian Legal Lexpert Directory 2014
  • 2013

    • Rankings & Awards
      September 2013
      The Best Lawyers in Canada 2014
    • Rankings & Awards
      July 2013
      Canadian Legal Lexpert Directory 2013
    • Rankings & Awards
      February 2013
      The Best Lawyers in Canada® 2013
  • 2012

    • Rankings & Awards
      July 2012
      Canadian Legal Lexpert Directory 2012
    • Rankings & Awards
      February 2012
      The Best Lawyers in Canada 2012
  • 2010

    • Rankings & Awards
      February 2010
      The Best Lawyers in Canada® 2010
  • 1999

    • Education
      Intellectual Property Institute of Canada, Trademarks I
  • 1998

    • Education
      Institute of Canadian Advertising, Certified Advertising Agency Practitioner
  • 1991

    • Qualifications (Year of Call/Admission, etc.)
      Year of Call, British Columbia
  • 1990

    • Education
      University of British Columbia, LLB
  • 1984

    • Education
      Queens University, BA


  • Association of Broadcast Communicators
  • B.C. Consumer Response Council of Advertising Standards Canada

John is a frequent author and lecturer in his areas of practice and has been a guest lecturer to, among others, the Intellectual Property Institute of Canada, the Advertising Club of Edmonton and Capilano College's marketing program. He also regularly presents client seminars on "Marketing and Advertising - What's law got to do with it?"

Previous speaking engagements

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