Kevin Gude

When our clients need to navigate and overcome the legal and regulatory challenges associated with designing, developing and implementing group employee benefit packages, we refer them to Kevin Gude.

A trusted, market-leading adviser to employers, insurers and employee benefit consultancies, his involvement in the development of risk benefit products and the design of medical benefit and wellbeing packages can inspire and enrich the practical advice that his clients receive. Working collaboratively in the creation and maintenance of healthy, enjoyable and productive workplaces, Kevin's unstuffy approach to the law aims to combine sound advice with commercial and long-lasting results.

Recent projects have included the design and implementation of medical benefit plans for household name financial services, building, social media, search engine, leisure travel and telecoms businesses. He has also provided specialist advice to insurers and other third party product providers in the review and modernisation of the governing documentation and delivery of their health benefit and group risk products, and advised on the provision of market release of helped launch new product introduce been in.

Kevin's presence in the benefits industry spans more than 30 years, enabling him to draw on a rich and varied range of practical experience. Whether it's advising employers' finance, HR or risk management teams, or working with third party consultants and insurers, Kevin's ability to draw on historic, contextual knowledge provides his clients with a valuable advantage when definitive and decisive action is needed.

"I take terrific satisfaction in seeing our clients still enjoying the benefits of our involvement long after our initial work is completed. We will often work as part of a client's wider advisory team, but we have the ability to bring our own specialist expertise and imagination to a project, providing peace of mind clearly and efficiently."


For a large UK-based financial services group, an on-call advisory relationship of more than a decade, during which benefit packages have been subject to frequent change in light of commercial changes to the business, employee expectations and evolutions in the range of benefits made available by providers. Participating in the business's innovation work-group, contributions can be made that draw on wider experience and an awareness of legal and regulatory risk and reform.

For various international life insurers regulated in the UK, the review and revision of their suite of group life trust and policy documents, as well as medical treatment and ancillary benefit product documents, the provision of regulatory compliance support in their review and redesign of internal client money documentation, and practical assistance in the development of master trust products and the training of trustees.

For a multi-national benefits consultancy, the redesign of its salary sacrifice and automatic enrolment offerings to customers.

Career & Recognition

Filter timeline:
  • 2016

    • Career
      July 2016
      Gowling WLG (UK) LLP, director
    • Career
      Gowling WLG (UK) LLP, Principal Associate
  • 2014

    • Career
      Wragge Lawrence Graham & Co, Principal Associate
  • 2000

    • Career
      Lawrence Graham LLP, Senior Associate
    • Education
      University of London, Birkbeck College Bachelor of Law (first class)
  • 1998

    • Career
      Aviva, pensions legal team assistant
  • 1997

    • Career
      Abbey National Benefit Consultants, Legal Consultant
  • 1996

    • Career
      HSBC Gibbs (Actuaries and Consultants), Legal Consultant
  • 1991

    • Career
      Heath Consulting, Employee Benefits Technical Consultant