Martha J. Savoy Partner Leader - Trademarks, Canada


Speaks:  English

Year of Call: 2000 - Ontario

Primary phone: +1 613-786-0180

Fax: +1 613-563-9869

Email: martha.savoy@gowlingwlg.com

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Primary office:  Ottawa




Martha J. Savoy

Martha Savoy is a partner in Gowling WLG's global Intellectual Property Group and the leader of the firm's Trademark Group in Canada. Based in Ottawa, she focuses her practice on trademark and copyright enforcement, litigation and prosecution.

Routinely distinguished as a leader in her field by World Trademark Review 1000, Canadian Legal Lexpert Directory and Best Lawyers Canada, Martha has sophisticated experience helping some of the worlds most valuable brands protect and enforce their IP assets around the globe. She possesses a particularly extensive track record in the food and beverage, sporting equipment, apparel and footwear, technology, manufacturing and media sectors.

"[Martha] consistently demonstrates strong leadership and determination in resolving matters and achieving the best interests for her organisation. There are a variety of skills an effective attorney must possess, and she exceeds these in every aspect. Even among the best, she is a cut above." – WTR 1000

Wherever possible, Martha seeks to resolve IP disputes quickly and efficiently – and always with her clients' best interests at heart and a thorough understanding of the larger commercial realities at play. Whether through mediation or other avenues, she harnesses more than two decades of experience in negotiating and formalizing crucial protections for her clients' IP assets.

When infringement actions must be pursued or defended in court, Martha works closely with clients to develop a robust litigation strategy tailored to their unique circumstances. Over the course of her career, she has represented clients in a range of complex matters before the Federal Court of Canada, the Federal Court of Appeal, the Ontario Superior Court of Justice and the Canadian Trademarks Opposition Board.

Martha complements her enforcement and litigation skills with a formidable background in trademark prosecution. She regularly registers trademarks and copyright with the Canadian Intellectual Property Office on behalf of her clients, and she also has experience managing large global trademark portfolios.

Outside of her individual practice, Martha remains highly active in the global and Canadian trademark communities. She is a former chair and present member of the International Trademark Association's (INTA) Enforcement Committee. She is also a member of the Canadian Bar Association's Counterfeiting and Trade Offences Committee, and has served on the Intellectual Property Institute of Canada's (IPIC) Litigation Committee, Copyright Committee, and on the editorial board of its publication the Canadian Intellectual Property Review.

Career & Recognition

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Martha has presented on intellectual property matters for the Boston Bar Association and at various in-house and client seminars. She is a past Editor-in-Chief of IP Report, a Gowling WLG publication concerning recent developments in Canadian intellectual property law.

Previous speaking engagements

Representative Work

adidas AG v. 9153-2267 Quebec Inc. cob JBloom (Federal Court File No. T-68-15) (counsel for adidas AG)

Busch Vacuum Technics Inc. v. BSA | The Software Alliance, Microsoft Canada Inc and Adobe Systems Canada Inc. (Quebec Superior Court File No. 500-17-084805-145) (counsel for BSA, Microsoft and Adobe)

adidas AG v. Les Magasins Libre Services Pitt Ltee c.o.b as Chaussures Pitt (Federal Court File No. T-1478-12) (counsel for adidas AG)

American Automobile Association Inc. v. AAA Detailing and Syed Basharat Ali (Federal Court File No. T-445-12) (counsel for American Automobile Association Inc.)

Dr. Ing H.C.F. Porsche Aktiengesellschaft and Porsche Cars North America Inc. v. Club Porsche Du Quebec (Federal Court File No. T-267-12) (counsel for Porsche)

Bayerische Motoren Werke Aktiengesellschaft v Calgary Motorwerkes Inc. c.o.b as Motorwerkes (Federal Court File No. T-1371-11) (counsel for BMW AG)

adidas AG v. Bata Brands S.A.R.L., Bata Limited and AAMO Ltd. (Federal Court File No. T-2011-11) (counsel for adidas AG)

Mycogen Plant Science, Inc. v. Bayer Bioscience N.V. 2010 FC 124 (counsel for Bayer Bioscience N.V.)

Mycogen Plant Science, Inc. v. Bayer Bioscience N.V. 2009 FC 1013 and 2010 FCA 68 (counsel for Bayer Bioscience N.V.)

Zero Spill Systems (Int'l) Inc. v. 614248 Alberta Ltd., 2009 FC 70 (counsel for 614248 Alberta Ltd)

Primo Bedding v. HSM Pressen Gmbh & Co KG (2009), 72 C.P.R. (4th) 370 (TMOB) (counsel for Primo Bedding)

Adobe Systems Incorporated, Autodesk, Inc. and Symantec Corporation v. Capmatic Ltd. et al. 2005 CanLII 14020 (counsel for Adobe, Autodesk and Symantec)

AB Hassle v. Genpharm Inc. 2004 FCA 413 (counsel for Takeda Chemical Industries Ltd.)

Faurecia Automotive Seating Canada Ltd. v. Lear Corporation Canada Ltd. 2004 FC 421 (counsel for Lear Corporation Canada Ltd)

Carbo Ceramics Inc v. China Ceramics Proppant Ltd. 2004 FCA 283 (counsel for Carbo Ceramics)

Oberthur Gaming Technologies v. Pollard Banknote Limited (Federal Court File No. T-1439-02) (counsel for Oberthur Gaming Technologies)

Adobe Systems Incorporated, Autodesk Inc, Microsoft Corporation and Symantec Corporation v. Les Industries Sefina Ltee / Sefina Industries Limited and Andre Levy (Federal Court File No. T-1987-01) (counsel for Adobe, Autodesk, Microsoft and Symantec)