Michael C Carter Legal Director

Speaks:  English

Qualified: 2011 - Solicitor of England & Wales

Primary phone: +44 (0)121 393 0115

Secondary phone: +44 (0)792 188 1425

Fax: +44 (0)370 904 1099

Email: michael.carter@gowlingwlg.com

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Primary office:  Birmingham

Michael C Carter

Michael Carter is a legal director in our award winning intellectual property team, with particular experience of enforcing a broad range of intellectual property rights. Having spent time on secondment at two leading automotive brands, he understands the challenges involved in building and maintaining a strong brand identity, and protecting the intellectual property rights in the technology which underpins the business.

In particular, Michael has considerable practical experience of:

  • how trademark and design law is applied throughout Europe and the Middle East from his role coordinating anti-counterfeiting and enforcement strategies for clients with global IP portfolios
  • advising in relation to design rights and patents, particularly in respect of clearance and enforcement matters, and
  • guiding clients through proceedings before the Intellectual Property Enterprise Court, which has proven to be a popular forum for companies to enforce their IP rights in a proportionate and cost-effective manner. Michael's understanding of the procedural rules and the importance of pinpointing the strengths and weaknesses of a case at an early stage, has often results in a successful outcome.

Michael frequently needs to cooperate closely with other lawyers and trademark or patent attorneys, including those located overseas, and understands the importance of clear communication in ensuring consistency of approach; whether in the development of a brand strategy or a complex multi-jurisdiction patent dispute.

Recently, Michael has also recently taken a leading role in preparing the team for the development of the Unitary Patent and the Unified Patent Court for the team. He is therefore well placed to advise clients on the proposals and how best to prepare for them.


Michael acts for a diverse range of local and international clients across the automotive, technology and manufacturing sectors. He has acted for some of the most famous brands in the automotive sector including Aston Martin Lagonda Limited, Mercedes-Benz and Triumph Motorcycles.


Managing the strategic enforcement of IP rights in the Dyson Bladeless fan range in Europe and the Middle East and overseeing the IP enforcement strategy for A Nelson & Co Ltd in the Americas and Europe.

Acting for a manufacturer of composite products against allegations of patent infringement in the Intellectual Property Enterprise Court, with simultaneous opposition proceedings pending before the EPO.

Supporting Aston Martin Lagonda Ltd in relation to intellectual property matters, with specific responsibility for overseeing brand extension activities.

Part of the team involved in successfully defending a UK manufacturer of automotive parts against claims of patent infringement by a large German corporation in the Patents County Court (as it then was), resulting in one of the largest costs awards seen in the court at the time.

Helping to advise a designer and manufacture of showers successfully enforce their registered and unregistered design rights in proceedings before the Patents County Court (as it then was).

Acting for a manufacturer of composite products against allegations of patent infringement in the Intellectual Property Enterprise Court.

Career & Recognition

Filter timeline:
  • 2022

    • Career
      Gowling WLG (UK) LLP, legal director
  • 2021

  • 2020

  • 2017

    • Career
      July 2017
      Gowling WLG (UK), principal associate
  • 2016

    • Career
      February 2016
      Gowling WLG (UK) LLP, senior associate
  • 2015

    • Career
      August 2015
      Wragge Lawrence Graham & Co, senior associate
  • 2014

    • Career
      June 2014
      Wragge Lawrence Graham & Co, associate
    • Career
      May 2014
      Aston Martin Lagonda Limited (Legal Secondee - Brand Protection and Licensing Lawyer)
  • 2012

    • Education
      August 2012
      University of Oxford, Postgraduate diploma in intellectual property law and practice
  • 2011

    • Career
      October 2011
      Wragge & Co LLP, solicitor
    • Qualifications (Year of Call/Admission, etc.)
      Qualified, Solicitor of England & Wales
  • 2010

    • Career
      October 2010
      Mercedes-Benz UK Limited (Legal Secondee)
  • 2009

    • Education
      August 2009
      College of Law Birmingham, Postgraduate Diploma in Legal Practice
  • 2008

    • Education
      August 2008
      University of Oxford (Keble College), BA Jurisprudence