Natalie Slabbert Senior Associate

Speaks:  English, Afrikaans

Qualified: 2019 - South African Trade Mark Attorney

Qualified: 2018 - Attorney of the High Court of South Africa

Primary office:  Dubai

Secondary office:  Abu Dhabi

Natalie Slabbert

Natalie is a South African qualified attorney and trade mark attorney specialising in advising clients on IP right protection, management, enforcement and litigation.

Natalie focusses on adopting a holistic approach, advising clients from the inception of an idea or business venture, on the protection of that work, through to enforcement, commercialisation, marketing and in IP litigation. This holistic approach includes advising clients on related aspects including on advertising and marketing, social media, consumer protection and unfair or unlawful competition where necessary.

Natalie has advised on IP rights protection, enforcement and has managed IP portfolios in various industries including luxury goods, fashion, banking, real estate, pharmaceuticals, alcohol, tobacco and FMCG. In the FMCG, tobacco and alcohol industries specifically, Natalie has advised clients on product labelling and compliance aspects as well.

Natalie is passionate about brand enforcement and often also assists clients with online brand enforcement, having experience in website and social media takedowns, and domain name complaints, as well as on counterfeit goods.

Natalie has been active in the IP industry since 2016.


  • Successfully argued for and obtained the transfer of various infringing domains for a large UAE based company, a large Saudi Arabian company, a famous luxury goods brand as well as a large retailer of vehicles.
  • Successfully negotiated the transfer of IP rights, including copyright and trade marks, as well as the cease of operations of a business infringing the trade secrets of a client. This was achieved by negotiating the transfer of copyright from a designer, various online website and social media takedowns, as well as lodging high court proceedings concurrently when the client's business model and brand were highjacked.
  • Successfully lodged and worked alongside various officials in the Saudi Arabia and the UAE to address the sale of counterfeit goods.
  • Successfully negotiated that a large hotel ceases use of an international client's hotel brand after lodging infringement proceedings at high court level. This included defending cancellation actions and working closely with barristers and investigators.
  • Natalie was part of a team that successfully managed the IP portfolio of a large African FMCG company, including over 100 brands, some older than 100 years, all over Africa, South America, Europe, and the Middle East. This team successfully prosecuted litigious and contentious matters before courts in various countries, as well in advertising and consumer regulatory forums as well. This included, for example, advertising complaints in South Africa to oppositions in Colombia to infringements in Nigeria and the United Kingdom.
  • Successfully assisted a large real estate company to protect many unprotected IP rights; managed and organized their portfolio of rights.
  • Successfully advised a large retail company on various product compliance issues, providing them with insight in order to successfully import and sell their goods on the market in South Africa.

Career & Recognition

Filter timeline:
  • 2024

    • Career
      Gowling WLG, Senior Associate
  • 2022

    • Career
      Clyde & Co, LLP, Associate
  • 2020

    • Career
      Spoor & Fisher, Senior Associate
  • 2019

    • Qualifications (Year of Call/Admission, etc.)
      Qualified, South African Trade Mark Attorney
  • 2018

    • Qualifications (Year of Call/Admission, etc.)
      Qualified, Attorney of the High Court of South Africa
  • 2016

    • Career
      Spoor & Fisher, Candidate Attorney, Associate
  • 2015

    • Education
      University of Pretoria, LLB Cum Laude
  • 2014

    • Community
      Active member of Enactus, focussing on Economic Empowerment
  • 2012

    • Education
      University of Pretoria, BA Honours