Peter VanVliet Snell Partner


Speaks:  English

Year of Call: 2007 - Ontario

Year of Call: 1996 - British Columbia

Primary phone: +1 604-891-2281

Secondary phone: +1 403-776-3376

Fax: +1 604-443-5642

Email: peter.snell@gowlingwlg.com

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Primary office:  Vancouver

Secondary office  Calgary


Areas of expertise:



Peter VanVliet Snell

Peter Snell is a partner who you can trust to help you expand your franchise business in Canada and around the world. Peter is based out of Gowling WLG's Vancouver and Calgary offices, but his clients know him as being their solution in "Canada."

With a unique blend of business law and intellectual property law experience, Peter is well positioned to help your business address key intellectual property issues and incorporate them into your strategic planning. Peter's continued success in business and intellectual property law have been recognized by the Intellectual Property Committee — part of the American Bar Association's Business Law Section — who appointed him its chair. His success in franchising has been recognized by the Canadian Franchise Association, who appointed Peter as its general counsel in 2015.

Peter is highly regarded as a recognized leader in franchise and distribution law in Canada. Peter enjoys assisting businesses focused on domestic and international franchising, licensing, product distribution, business law, and intellectual property/trademark law. Beyond the "pure franchise" work that Peter does, Peter is also sought out to assist with corporate reorganizations, corporate governance issues, mergers and acquisitions, joint ventures, and negotiating and drafting commercial agreements.

As an experienced franchise lawyer, Peter is active in editing and authoring many franchise publications in Canada and abroad. He is also in demand to speak at franchise and business conferences and seminars. Peter is highly rated by the world's leading franchise directories including Chambers, Lexpert, Who's Who Legal International, Who's Who Legal Canada, and Best Lawyers in Canada.

When working with Peter, you will be engaging a lawyer who really enjoys getting to know your business, and who you are. Understanding what is important to you is fundamental to the approach Peter takes. Knowing the risks and the opportunities that impact your world are critical to planning your strategic expansion in Canada and around the globe.

Peter's leadership extends to his involvement with grassroots community organizations. Peter's love of the outdoors and family has led to his being very active with the Gambier Island Conservancy, the Future of Howe Sound Society, Ronald McDonald House British Columbia, Scouts Canada, The BC Lions Waterboys, and Vancouver Whitecaps Starting 11. 

Career & Recognition

Filter timeline:
  • 2018

  • 2017

  • 2016

  • 2015

    • Rankings & Awards
      December2015
      Who’s Who Legal: Canada 2015
    • Rankings & Awards
      November2015
      Chambers Canada 2016
    • Rankings & Awards
      October2015
    • Rankings & Awards
      September2015
      The Best Lawyers in Canada 2016
    • Rankings & Awards
      September2015
      The International Who’s Who of Business Lawyers 2015
    • Rankings & Awards
      September2015
      Lexpert 2015 Guide to the Leading US/Canada Cross-border Corporate Lawyers in Canada
    • Rankings & Awards
      July2015
      Canadian Legal Lexpert Directory 2015
    • Rankings & Awards
      2015
      Canadian Legal Lexpert® Directory - Cross Border
    • Rankings & Awards
      2015
      Chambers Canada - Franchising
    • Rankings & Awards
      2015
      Canadian Legal Lexpert® Directory - Franchising
    • Rankings & Awards
      2015
      Expert Guides, World's Leading Franchise Practitioners
    • Rankings & Awards
      2015
      Franchise Times Legal Eagles
    • Rankings & Awards
      2015
      The Best Lawyers in Canada®
    • Rankings & Awards
      2015
      Who's Who Legal: Canada
    • Rankings & Awards
      2015
      Who's Who Legal: The International Who's Who of Business Lawyers
    • Rankings & Awards
      2015
      Chambers Canada - Franchising
  • 2014

    • Rankings & Awards
      November2014
      Who’s Who Legal recognizes five Gowlings franchise lawyers
    • Rankings & Awards
      October2014
      Who's Who Legal: Canada 2014
    • Rankings & Awards
      September2014
      The Best Lawyers in Canada 2015
    • Rankings & Awards
      September2014
      Who’s Who Legal: The International Who’s Who of Business Lawyers 2014
    • Rankings & Awards
      July2014
      Canadian Legal Lexpert Directory 2014
  • 2013

    • Rankings & Awards
      November2013
      Who's Who Legal - The International Who's Who of Franchise Lawyers 2013
    • Rankings & Awards
      May2013
      Starbucks International Excellence in Diversity Award
  • 2007

    • Qualifications (Year of Call/Admission, etc.)
      2007
      Year of Call, Ontario
  • 1996

    • Qualifications (Year of Call/Admission, etc.)
      1996
      Year of Call, British Columbia
  • 1994

    • Education
      1994
      Osgoode Hall Law School, LLB
    • Education
      1994
      York University, MES
  • 1990

    • Education
      1990
      Trent University, BA

Memberships

  • American Bar Association Forum on Franchising    
  • Canadian Bar Association Business Law Subsection
  • Canadian Franchise Association    
  • International Franchise Association
  • Co-author of Fundamentals of Franchising – Canada, Second Edition, published by the American Bar Association, 2017
  • Co-author of International Franchise Sales Laws, published by the American Bar Association, 2006, Second Edition 2009, Third Edition, 2011
  • Co-editor and co-author of Fundamentals of Franchising® – Canada published by the American Bar Association, 2004
  • Co-author of Intellectual Property Deskbook for the Business Lawyer - Intellectual Property Law Issues in Franchising Published by the American Bar Association, Third Edition 2013
  • Contributing Editor – Franchise and Distribution Journal (Federated Press), 2004 to Present
  • Contributor – Franchise Entrepreneur Magazine, 2009 to Present
  • Contributor – FranchiseCanada Magazine
  • Author of "Ask the Experts", Canada Business Franchise Magazine, May 2008

Peter has spoken at numerous seminars, conferences and other events on franchise law matters conducted by various organizations including: the Canadian Franchise Association, Continuing Legal Education British Columbia, the American Bar Association, the International Franchise Association, and the International Bar Association.

Insights & Resources