Susan Vogt Partner

Speaks:  English, French

Year of Call: 1988 - Ontario

Year of Call: 1986 - British Columbia

Primary phone: +1 416-862-5439

Fax: +1 416-863-3439


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Primary office:  Toronto

Susan Vogt

Susan Vogt is one of Canada's leading lawyers in advertising law. A Toronto-based Gowling WLG partner with more than 25 years' experience, she advises national and international manufacturing clients and advertising agencies. 

Highly regarded for her responsive and creative approach to legal problems in a rapidly changing field, Susan has been involved in several of the leading advertising law cases in Canada and has experience with regulators at every level of government. She is fluently bilingual and can advise on advertising and packaging issues in both English and French.

Top-ranked for many years by major legal directories such as Lexpert, The Best Lawyers in Canada and Chambers, Susan is co-author of the leading text Advertising and Marketing Law in Canada, now in its 5th Edition. She was a long-term director of the National Advertising Benevolent Society.

Susan's practice involves the review of broadcast, print and digital advertising as well as packaging, labelling and point-of-sale materials.  She is experienced in misleading advertising disputes, food and drug regulatory issues, contests, promotions and social media.

Susan has a particular focus on the pharmaceutical, packaged goods and automotive sectors, and specializes in privacy law as well as co-promotion and celebrity endorsement agreements. A significant portion of Susan's practice also involves trademark prosecution and licensing.

Susan is past co-leader of the Gowling WLG Advertising & Product Regulatory Group.

Career & Recognition

Filter timeline:
  • 2018

  • 2017

  • 2016

  • 2015

    • Rankings & Awards
      Chambers Canada 2016
    • Rankings & Awards
      The Best Lawyers in Canada 2016
    • Rankings & Awards
      Canadian Legal Lexpert Directory 2015
  • 2014

    • Rankings & Awards
      The Best Lawyers in Canada 2015
    • Rankings & Awards
      Canadian Legal Lexpert Directory 2014
    • Rankings & Awards
      Lexpert/American Lawyer Guide to the Leading 500 Lawyers in Canada 2014
  • 2013

    • Rankings & Awards
      The Best Lawyers in Canada 2014
    • Rankings & Awards
      Canadian Legal Lexpert Directory 2013
    • Rankings & Awards
      2013 Lexpert®/American Lawyer Guide to the Leading 500 Lawyers in Canada
  • 2012

    • Rankings & Awards
      Canadian Legal Lexpert Directory 2012
    • Rankings & Awards
      The Best Lawyers in Canada 2012
    • Rankings & Awards
      The Best Lawyers in Canada 2013
  • 2011

    • Rankings & Awards
      Canadian Legal Lexpert Directory , 2011
    • Rankings & Awards
      The Best Lawyers in Canada® 2011
  • 2010

    • Rankings & Awards
      The Best Lawyers in Canada® 2010
    • Rankings & Awards
      Canadian Legal Lexpert Directory , 2010
  • 1988

    • Qualifications (Year of Call/Admission, etc.)
      Year of Call, Ontario
  • 1986

    • Qualifications (Year of Call/Admission, etc.)
      Year of Call, British Columbia
    • Education
      University of British Columbia, BA in French Literature and Fine Arts
    • Education
      University of British Columbia, LLB


  • Canadian Bar Association
  • MARQUES (Association of European Trademark Owners)
  • Promotion Marketing Association