Advertising & Product Regulatory

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Great advertising needs a different type of legal advice. When you are working in the Middle East and North Africa (MENA) region you often face unknown laws and uncertain markets, together with cultural differences from other international markets. Our United Arab Emirates (UAE) based team can help you to be disruptive - pushing boundaries whilst respecting local culture, they will support you in identifying and managing the risk. Grounded in the digital age, the team understands you need solutions and immediate assistance or the moment might be gone.

That's exactly what Gowling WLG can offer in the UAE and wider MENA region. Our lawyers combine local and international expertise with creativity and keen insight to ensure that your campaigns are both legal and effective.

From product licensing, to the review of advertising copy, to social media strategies, to advice regarding marketing competitions, we provide you with considerable hands-on experience and a flexible and effective approach to solving your unique issues.

Our experience includes:

  • Advising on a regional disruptive campaign for an international sportswear company, the aim of which was to challenge certain local cultural viewpoints
  • Advising automotive companies on advertising campaigns and advertising claims for the UAE
  • Advising a US dietary supplement company in relation to product registration and labelling requirements in the UAE
  • Advising an fast-moving consumer goods (FMCG) company on social media campaigns and competitions for deployment in the UAE and wider Gulf region
  • Advising a European pharma company on a distribution strategy for its products in a number of MENA countries which included regulatory advice relating to medical devices, pharmaceutical products, dietary supplements and cosmetics.
  • Advising many companies in relation to taking action against parallel imports to the UAE and wider Gulf, through use of regulatory based challenges

Our team assists advertising agencies, media outlets, publishing houses, law firms and big brands in relation to advertising and product regulatory matters. Our team combines exceptional industry insight with unparalleled expertise to deliver a full range of effective, innovative client solutions.

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We're looking forward to helping you make the most of the opportunities in relation to your advertising and promotional campaigns and for distributing your products in the UAE and wider MENA region.