Trademarks, Brands & Designs


China is one of the world's fastest growing marketplaces for intellectual property (IP) filing, with over nine million trademark applications each year. It is one of the most important countries to cover when it comes to global IP strategy.

Registering and protecting your business's IP in China is essential to minimising risk and maximising opportunities for growth. We understand the investment that goes into developing the brands, technology and creative works that make a business tick, so we also appreciate how critical it is to keep what can be your most valuable business asset protected and exploited to its full potential.

You can rely on our award-winning Intellectual Property team in China to help you make the most out of your trademarks, brands and designs. Our team has long-standing experience in all aspects of IP matters, including clearance searches, counterfeiting, trademark licensing, as well as trademark opposition and invalidations proceedings, as well as (online) enforcement and litigation strategies, across diverse sectors including manufacturing, high-tech, life sciences, engineering, aviation, automotive, fast-moving consumer goods and fashion.

We have assisted many international companies and IP filing firms worldwide (including in the US, UK, EU, Canada, Australia, New Zealand and Singapore) with trademark applications (including domestic Chinese trademark and international trademark) and portfolio management in China.

We advise global clients and leading brand names pursuing investment opportunities outside of China and international firms doing business in China. Our team combines European expertise with Chinese experience: Fluent in English, German, French, Mandarin and Cantonese, an in-depth knowledge of Chinese procedures and customs coupled with many years of experience working with China National Intellectual Property Administration (CNIPA), provides you with undisputable advantage throughout the lifecycle of your IP portfolio.

Client work

Awards and recognition

The lauded China IP practice at Gowling WLG enjoys a stellar reputation as an all-rounded trademark service provider – a mix of domestic and world-leading multinational players profit from its vast brand protection offering.

- World Trade Review 1000 2023

Our China team won the "Foreign IP Firm of the Year" award at the 2022 Global IP Awards by IAM Patent 100 and World Trade Review.

The team has been recognised in Managing IP's "IP Stars" 2023 rankings across categories and holds a Tier 3 ranking for 'Trade mark - foreign firms (2023).

Contact our team in China

Jian Xu
Head of IP Prosecution, China

Elliot Papageorgiou
Head of IP Strategy, China

Ivy Liang