Trademarks, Brands & Designs

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UAE

Trademarks, brands and designs are key assets for your business. To make the most of them, you need to develop a strategy: developing protectable assets and products, clearing use, obtaining registration, and ensuring effective protection and exploitation of these assets. In the United Arab Emirates (UAE) and the wider Middle East and North Africa (MENA) region, these are essential components to your success as the region is built on licensed/franchised rights.

To assist you in the region, you will need a team which has the expert local knowledge to provide solutions in the MENA region, as well as the global reach to position and maximise your intellectual property (IP) assets.

Our team of IP professionals, based in our MENA hub office in the UAE, has significant experience through the region. As one of Gowling WLG's newest IP teams, the MENA IP team is fast establishing a reputation as the go-to firm for organisations seeking trademark, branding and designs advice in the MENA region.

Areas we cover include:

  • Domain name protection, retrievals and disputes, including related strategies
  • Licensing, franchising and IP transactional work
  • Trademark and design audits
  • Trademark and design protection and enforcement strategies
  • Trademark and design development and clearance
  • Trademark and design enforcement and anti-counterfeiting
  • Trademark and design registration & portfolio management
  • Trademark and design litigation
  • Local branding and localisation to respect cultural aspects of doing business in the MENA region

We take pride in not only delivering outstanding, practical legal advice, but also exceptional client service and value. This is reflected in the personal, responsive service we provide, in the innovative, tailored solutions we create, and in our commitment to giving you the best possible value for your legal spend.

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We partner with many of the world's leading organisations to create and execute thoughtful, effective branding and design strategies. Let's work together to make your assets work for you.