17 February 2017
For the last four years, Gowling WLG has partnered with design specialists to be part of the UK's largest design gathering, London Design Festival.
Protecting and exploiting design in the age of disruption
Last year, we hosted a Q&A event on the importance of protecting innovation with guest-speakers including Mayku start-up founder, Alex Smilansky (Design Council Spark finalist), Autotrader's digital expert, Nikki Barton, formerly of Nokia and Microsoft and international designer, Matt Round of tangerine and Marion Gillet, product development manager at Design Council.
Matt Hervey, director in Gowling WLG's intellectual property team, discusses why many start-ups don't consider design protection until it's too late. Matt offers some simple tips on how to protect your market and generate brand value.
Marion Gillet, product development manager at Design Council, talks about her Spark programme for start-up brands. Marion discusses her work in supporting designers with a tailored approach to make a decision about what level of design protection they have to put in place and when.
Nikki Barton, head of design and user experience at Autotrader, chats about her experience of IP in the digital environment. Having previously worked at Nokia and Microsoft, Nikki discusses the corporate approach to design protection, collaborating with IP specialists to allow a brand to innovate and evolve.
Matt Round, chief creative officer at tangerine, talks about the important of safeguarding a unique idea to protect market share and brand value. Matt was part of the team that created the world's first fully flat bed in British Airways' business class; a design idea that was protected since its take-off. This is IP on a large scale.
Alex Smilansky, co-founder of start-up Mayku and a Spark finalist, discusses how the sharing of ideas is what will make his business. He shares his alternative approach; creating momentum and building a community to embrace his product.
On our Designs for Life insight page, you will find a three-part series in which we journey through the process of design, from inception to exploitation and enforcement, considering the steps from the point of view of the designer and design-led business.
You can also download our Designs for Life handbook.
Making the most of designs
In September 2015, our Design team hosted a London Design Festival event alongside three of Britain's leading designers: Richard Joseph (Joseph Joseph), Martin Darbyshire (tangerine) and Rob Law (Trunki).
Following the event, John Coldham discussed 'making the most of designs' with the three speakers. Listen to podcasts of these interviews here:
Making the most of your design - Richard Joseph, Co-Founder, Joseph Joseph
Making the most of your design - Martin Darbyshire, Founder, tangerine
Making the most of your design - Rob Law, Founder of Trunki
Our Brands and Designs team can help protect your creativity with design law expertise at every level - for more information on how we can help you and our experience, please see the attached credentials.
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