On September 7, 2015, Forward Dimension Capital (“FDC”), a small to mid-market private equity fund based in London, England, announced a planned investment of US$15 million over the next 18 months in Vancouver-based Digital Underground Media Inc.

Digital Underground Media manufactures and installs its own proprietary technology in underground and train tunnels, as well as operating as a digital out of home media company. It uses this technology hardware to deliver high quality video images to commuters and passengers in tunnels between stations, creating an ideal, high impact medium for advertisers to connect large, measurable consumer audiences and brands.

Digital Underground Media currently operates successfully in Sao Paulo, Brazil and is expanding globally. FDC’s investment will help fund this expansion, particularly in the areas of sales and marketing and technology development.

Gowlings advised Digital Underground Media on all legal aspects of the transaction with a team led by Nurhan Aycan.