Saturn
Gowling WLG brand protection service
Protecting your products and brands across the world's online platforms
Brand and reputation are everything. For global brands, protection is key. But so is reputation and avoiding the risk of negative PR that can come from pursuing smaller infringers and over-zealous fans. You need analysis and care to strike a balance in choosing to pursue the right infringements.
Pairing clever tech and brands expertise. Saturn by Gowling WLG brings together legal expertise in brand enforcement and combines that with powerful and intelligent software. The result - a holistic service to manage and protect your brand online and improve your protection.
Searches, reporting and action. Tailored to your requirements, Saturn can perform global searches, provide reports, gap analysis and issue take downs centrally rather than one by one. Our online brand protection service is co-ordinated by our qualified intellectual property (IP) lawyers, providing high quality advice as required.
In an increasingly online world, one of the biggest challenges many businesses face is infringement of their brands, whether that's copycats, counterfeits, fake domains, fake websites and social media pages or illegal streaming.
This costs brands millions every year, and tackling the issue can feel overwhelming.
To help protect your brand and to fight infringements, our team at Gowling WLG has created Saturn, a new online brand protection service.
Saturn combines clever tech and integrated advice from our award-winning global IP team to help you review infringements and take action quickly and efficiently with its user-friendly intuitive platform.
Saturn is tailored to your brand's requirements and can help you to protect your brand by:
- Checking for and identifying copycat and counterfeit products
- Monitoring your brand continually to guide strategy and protect revenue and reputation
- Identifying domain name infringements
- Monitoring and taking down illegal broadcasts and streaming
- Checking for imitation social media profiles and misleading information about your organisation
- Monitoring and taking remedial action relating to the misuse of your brand online
The number of takedowns you can request is unlimited and take downs can be done at the click of a button.
Saturn features a user-friendly, intuitive interface that provides businesses with a clear overview of where the infringements are taking place.
We can also prepare handy reports that can be used to present to other parts of your business about the challenges it faces online, and how Saturn has helped to address these issues and provided ROI.
The key feature of our service is that you are getting qualified lawyers managing your online brand protection included in the fixed monthly subscription.
It's the best of both worlds, with sophisticated technology to ensure an efficient and user-friendly experience, combined with qualified lawyers who will ensure that the approach taken is right for you and your business.
For more information about how Saturn can help you to protect your brand, please get in touch with us.
We look forward to hearing from you.
Partner led service
Our service is powered by clever tech, but provided to you by our experienced brand litigators, supervised by a partner.
Tailored to your needs
As the service progresses, we will work with you to tailor the scope to target platforms and markets where you see the most infringement.
Fixed fees as standard
Clear, fixed fees mean that you know exactly how many lawyer and analyst hours are included.
Catch copycats & brand misuse
Our powerful searching technology catches large scale infringements and can search for infringing and counterfeit products effectively as well as trademarks.
Gap analysis & annual audit
Identify gaps in your portfolio and use this to develop your IP strategy, and data on particular repeat offenders, which can be used to take further action.
Powerful reporting
Monitor trends over time and use data to create a better, more cost-effective and targeted global protection strategy.
Monitor & analyse
Support from Gowling WLG
We are not simply providing you with a tech tool. We are using tech to provide you with a more bespoke and targeted approach to your brand protection.
Data to improve your online brand protection strategy
Our service includes an annual audit with a senior lawyer who will work with you to identify candidates for further action, gaps in protection and geographical hotspots.
Demonstrate value to stakeholders
Proactively identify issues that could harm your business without your knowledge, and be ahead of the curve reporting resolutions to your stakeholders.
What's included?
- A bespoke package tailored to your needs.
- Searches being carried out across online marketplaces. The service includes fee earner time to ensure an effective strategy whilst being mindful of risk.
- Clear, fixed fees and technical analyst time.
- Expert support and advice from our specialist Brands team.
- Monthly reporting and annual audit.
