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Intellectual Property Law

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Overview

When it comes to protecting your brands, your creations and your inventions, you need a trusted intellectual property law firm that will help you to maximise your assets and protect what makes them unique. Your business has invested precious time and resources in their development and they should remain yours to commercialise to their full potential.

Our global intellectual property (IP) practice spans offices worldwide and works across key jurisdictions to provide exceptional IP advice across the full life cycle of your IP rights including advertising and marketing, entertainment and sports, regulatory, patents, trademarks, copyright, design rights and related litigation and transactional work.

Delivering a complete range of IP services, our strength lies in technical excellence and international reach delivered with a collaborative approach. We offer an outstanding team of intellectual property lawyers who will support you wherever you operate around the globe. As your business grows and expands, there is often a desire to venture beyond a country's borders; our international experience allows us to advise businesses operating from locations around the world including the United States, Europe and Asia on the growth of their intangible assets.

We help IP owners overcome complex obstacles and optimise new opportunities. Every step on the path to market presents different challenges for you and your business. Our IP lawyers will work with you to overcome those challenges by delivering practical, cost-effective legal advice focused on growing and protecting your business.

Our IP practice works as part of a full-service international law firm, allowing us to provide a comprehensive offering that seamlessly combines your IP interests with other facets of your organisation, developing a more holistic picture of your business objectives to ensure your success.

We understand that your IP needs never stop at the border - and neither do we. Our global IP platform enables us to support you wherever your commercial interests may lead you. Our industry expertise is vast, and includes an array of both internationally famous and local brands covering everything from consumer goods to financial services. We shape our service to match your needs. We don't take a one-size-fits-all approach, but work with you to tailor strategies and fee arrangements that best suit your business.

When it comes to protecting your brands, your creations and your inventions, you need a trusted intellectual property law firm that will help you to maximise your assets and protect what makes them unique. Your business has invested precious time and resources in their development and they should remain yours to commercialise to their full potential.

Our global intellectual property (IP) practice spans offices worldwide and works across key jurisdictions to provide exceptional IP advice across the full life cycle of your IP rights including advertising and marketing, entertainment and sports, regulatory, patents, trademarks, copyright, design rights and related litigation and transactional work.

Delivering a complete range of IP services, our strength lies in technical excellence and international reach delivered with a collaborative approach. We offer an outstanding team of intellectual property lawyers who will support you wherever you operate around the globe. As your business grows and expands, there is often a desire to venture beyond a country's borders; our international experience allows us to advise businesses operating from locations around the world including the United States, Europe and Asia on the growth of their intangible assets.

We help IP owners overcome complex obstacles and optimise new opportunities. Every step on the path to market presents different challenges for you and your business. Our IP lawyers will work with you to overcome those challenges by delivering practical, cost-effective legal advice focused on growing and protecting your business.

Our IP practice works as part of a full-service international law firm, allowing us to provide a comprehensive offering that seamlessly combines your IP interests with other facets of your organisation, developing a more holistic picture of your business objectives to ensure your success.

We understand that your IP needs never stop at the border - and neither do we. Our global IP platform enables us to support you wherever your commercial interests may lead you. Our industry expertise is vast, and includes an array of both internationally famous and local brands covering everything from consumer goods to financial services. We shape our service to match your needs. We don't take a one-size-fits-all approach, but work with you to tailor strategies and fee arrangements that best suit your business.

Services offered

Protecting and managing your IP rights is critical to maintaining competitive advantage and securing your business' future success. Our team in the UAE has extensive experience in managing and developing large and complex IP portfolios. We provide expert commercial IP advice alongside litigation and enforcement services in the MENA region.


Our outstanding intellectual property lawyers will support you wherever you operate around the globe; including the most challenging of jurisdictions. Contact us for practical legal advice on protecting and enforcing your IP assets.

Advertising and Product Regulatory

Some of the world's largest companies trust us to facilitate their advertising campaigns and product launches. Let our industry-savvy professionals apply their hands-on experience and flexible, creative approach to help you navigate complex regulatory environments and effectively advertise your goods and services. From advertising, marketing and product regulation, to comparative advertising litigation and managing digital and social media issues, we are well equipped to help you across the full spectrum of advertising and product regulatory issues in a range of areas including entertainment, digital media, sports, pharmaceuticals, and food and drink.
Find out more about Advertising & Product Regulatory

Advertising and Product Regulatory

Some of the world's largest companies trust us to facilitate their advertising campaigns and product launches. Let our industry-savvy professionals apply their hands-on experience and flexible, creative approach to help you navigate complex regulatory environments and effectively advertise your goods and services. From advertising, marketing and product regulation, to comparative advertising litigation and managing digital and social media issues, we are well equipped to help you across the full spectrum of advertising and product regulatory issues in a range of areas including entertainment, digital media, sports, pharmaceuticals, and food and drink.
Find out more about Advertising & Product Regulatory

Brand Protection

Brand Protection

We assist clients in tackling counterfeits offline and online, wherever they may operate. We have broad experience establishing customs recordal programs and other border patrols, blocking sales in physical and electronic markets, reclaiming misappropriated domain names, stopping online copyright and trademark infringement, shutting down online vendors and managing complex litigation.
Find out more about Brand Protection

Intellectual Property Litigation and Strategy

Intellectual Property Litigation and Strategy

When your IP is threatened, you need the support of a top-ranked IP law firm with the international strength to pursue claims around the world.

Our award-winning lawyers in Canada, UK, Germany and France have successfully represented clients in all levels of court on cases involving trademark, patent and copyright infringement and validity, the misappropriation of confidential information and theft of trade secrets, defamation, and IP licensing disputes.

Find out more about IP Litigation and Strategy

Patents

Patents

We have one of the largest patent drafting and prosecution practices in the world. Our team provides direct patent filing in Canada, China, Singapore and the UAE. In those jurisdictions, as well as the UK and Europe, the Middle East and ASEAN regions we also help you to maximise and enforce your patents through strategy, enforcement and commercialisation.

We routinely and efficiently handle large global patent portfolios for many of our clients, some of whom innovate all over the world.

Find out more about Patents

Trade Secrets

Trade Secrets

Developing a trade secrets strategy is essential for effective protection of your sensitive business information. And it provides the necessary ground for enforcement, if the need arises. Our international cross-disciplinary team offers comprehensive law advice across legal services – from audit to creating and implementing of trade secret policies to enforcing it globally.

Find out more about Trade Secrets

Trademarks, Brands & Designs

Trademarks, Brands & Designs

Our professionals develop clearance and protection strategies that will work wherever you need them - from a homegrown strategy for your local market, to a global approach that is efficient and effective. Our "one stop shop" service can offer a single point of contact globally, advising startups and major multi-nationals alike on all facets of branding, with a commercial approach to trademarks, designs, copyright, domain names, licensing and enforcement. We are experienced in managing global portfolios, conducting major clearance exercises and leading cross-border multijurisdictional enforcement programs.
Find out more about Trademarks, Brands & Designs

Client work

Find out more about some of our past our projects.

240125-client-work-sports-uae

Sports

Sports

Advising a leading entity in the sports industry on its new franchise and trademark agreement in the UAE.
240125-client-work-fashion-uae

Fashion

Fashion

Advising a footwear designer on trademark and design strategy in the MENA region and elsewhere around the world from the launch of the brand through to international success.
240125-client-work-hotels-uae

Hotels

Hotels

Managing the global IP portfolio for one of the world’s leading hotel businesses. The portfolio management includes the enforcement and prosecution of IP rights around the world.
240125-client-work-life-sciences-uae

Life Sciences

Life Sciences

Advising a pharmaceutical company on its new distribution strategy for the UAE, Saudi Arabia and Kuwait.
240125-client-work-sports-uae

Sports

Sports

Advising a leading entity in the sports industry on its new franchise and trademark agreement in the UAE.
240125-client-work-fashion-uae

Fashion

Fashion

Advising a footwear designer on trademark and design strategy in the MENA region and elsewhere around the world from the launch of the brand through to international success.
240125-client-work-hotels-uae

Hotels

Hotels

Managing the global IP portfolio for one of the world’s leading hotel businesses. The portfolio management includes the enforcement and prosecution of IP rights around the world.
240125-client-work-life-sciences-uae

Life Sciences

Life Sciences

Advising a pharmaceutical company on its new distribution strategy for the UAE, Saudi Arabia and Kuwait.
240125-client-work-sports-uae

Sports

Sports

Advising a leading entity in the sports industry on its new franchise and trademark agreement in the UAE.
240125-client-work-fashion-uae

Fashion

Fashion

Advising a footwear designer on trademark and design strategy in the MENA region and elsewhere around the world from the launch of the brand through to international success.
240125-client-work-hotels-uae

Hotels

Hotels

Managing the global IP portfolio for one of the world’s leading hotel businesses. The portfolio management includes the enforcement and prosecution of IP rights around the world.
240125-client-work-life-sciences-uae

Life Sciences

Life Sciences

Advising a pharmaceutical company on its new distribution strategy for the UAE, Saudi Arabia and Kuwait.
240125-client-work-sports-uae

Sports

Sports

Advising a leading entity in the sports industry on its new franchise and trademark agreement in the UAE.

Awards & recognition

"[Jon Parker's]..management of the portfolios of top-drawer clients draws praise from all quarters."

World Trademark Review 1000

The team in Dubai is consistently ranked in the leading IP directories including WTR 1000, MIP’s "IP Stars" and IAM Global Leaders, Legal 500 EMEA and Chambers & Partners. Chambers & Partners describes Jon as a "distinguished name in the market" in its 2021 Global edition and has ranked him repeatedly in Band 1 for IP in the UAE.

The team was named "UAE Intellectual Property Law Firm of the Year" by Chambers Middle East Legal Awards in 2021 and awarded "UAE Firm of the Year – Prosecution" at the Managing IP EMEA Awards in 2022 and 2021.

Key contacts

Jon Parker

Jon Parker

Partner

Abu Dhabi, Dubai
Kate Swaine

Kate Swaine

Partner

Co-Head of Intellectual Property, Global

Birmingham
Shelagh Carnegie

Shelagh Carnegie

Partner

Co-head - Intellectual Property, Global

Toronto
View our team
Intellectual property - Category Page - In-page

Related services

Brand ProtectionTrademarks, Brands & DesignsPatentsIP Litigation & StrategyAdvertising & Product RegulatoryIntellectual Property Transactions

Related sectors

TechRetail, Leisure & HotelsLife SciencesFood & BeverageAutomotive

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Gowling WLG is an international law firm comprising the members of Gowling WLG International Limited, an English Company Limited by Guarantee, and their respective affiliates. Each member and affiliate is an autonomous and independent entity. Gowling WLG International Limited promotes, facilitates and co-ordinates the activities of its members but does not itself provide services to clients. Our structure is explained in more detail on our Legal Information page.

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