Overview
Brand protection and anti-counterfeiting
Brand protection is the comprehensive strategy that brand owners need in the fight against all forms of counterfeiting and collateral wrongdoing. It includes border controls, blocking sales in physical and electronic markets, reclaiming misappropriated domain names, stopping online copyright and trademark infringement, shutting down online vendors and anything to do with fakes.
Counterfeiting poses a material risk to anyone who has invested the time and effort in growing a successful brand. At Gowling WLG, our dedicated global brand protection team assists clients in tackling counterfeiters offline and online, wherever they may operate.
Comprehensive coverage
Gowling WLG's dedicated Brand Protection Group operates at the front lines of the fight against counterfeiting. Harnessing our far-reaching global platform, state-of-the-art software tools and longstanding relationships with customs authorities the world over, we offer "one stop" solutions that respond decisively to the latest species of threat.
Our practice encompasses all means of combatting counterfeiting and related illicit activity – both online and offline. Members of our team have broad experience identifying "at risk" products, establishing customs recordal programs, stopping sales of counterfeit goods, enforcing domain names, combatting copyright and trademark infringement online and offline, and managing complex litigation.
For successful companies everywhere, a strong brand is a critical asset. Having a strategy in place to protect that brand from attack is no less critical.
For those seeking advanced brand protection solutions throughout the Middle East, Gowling WLG offers a robust suite of services tailored to your every need.
Based in Dubai, our team complements extensive local knowledge with broad experience across a range of key sectors – including consumer products, fashion, pharmaceuticals and luxury goods. No matter the challenges you face, we work in conjunction with our global offices to offer you coordinated, customized strategies that evolve with your brand.
Our services include the following:
- Anti-counterfeiting and preventing the trade of illicit goods – both online and offline
- Identifying "at risk" products
- Establishing customs recordal programs
- Establishing and delivering online enforcement programs
- Delivering training to enforcement officials
- Protecting and enforcing IP rights throughout the MENA region
- Overseeing complex IP litigation through the MENA region
- Assisting in domain name recovery and domain name disputes
- Managing IP portfolios throughout the MENA region and further afield
Get in touch with a member of our team today. We're ready to help.
