Richard Jones
Director
Director, Strategist - Leadership team
Article
"Barring further shocks…" has become an essential disclaimer for any attempt to predict the global geopolitical and economic outlook. The opening months of 2026 have been marked by heightened geopolitical risk, renewed trade uncertainty and global energy supply disruptions following the Strait of Hormuz closure; reshaping expectations for global growth, inflation and interest rates.
Building on from our Big Picture for Business 2026 report, this Q1 snapshot examines what has changed in the global outlook so far – from the impact of conflict in the Middle East and evolving tariff regimes to accelerating AI investment – and what these developments mean for business leaders as they recalibrate plans for the year ahead.
At the start of 2026, in our Big Picture For Business 2026 report, we anticipated five core trends shaping the global outlook in 2026:
We have witnessed significant events unfold across all of these key trends in Q1. Business leaders are faced – yet again – with a need to recalibrate their plans and priorities to reflect a changing global outlook in both the short and medium term.
What's changed so far? In early 2026, we've already seen major trade disruption, geopolitical risk and a sharp acceleration in AI investment, driving renewed volatility across global markets. Key developments in 2026 so far have included:
Heightened market uncertainty has already adjusted the outlook for 2026:
For business leaders, this means navigating slower demand growth, sustained cost pressures and tighter financing conditions at the same time. Strategic decisions on investment, pricing, hiring and capital allocation will need to be made against a backdrop of reduced policy support and higher ongoing uncertainty.
At the time of writing, much still hinges on the resolution (or not) of the US/Israel-Iran conflict.
If some form of ceasefire deal holds – with the Strait of Hormuz re-opened – we should see a sustained market 'relief rally' and bounce in business confidence. That said, the energy shock is expected to take at least three to six months to unwind. Oil prices are unlikely to drop to their pre-war position in 2026.
If the conflict reignites and runs into the second half of 2026 – with deeper damage to energy infrastructure and supply across the Middle East – a global recession becomes a real prospect. The oil price would likely rise above US$150/barrel, inflation could surge 2%-3% (or more) above target, and interest rate rises would become likely.
Although the Middle East conflict is – understandably – dominating headlines there are also other global and national uncertainties ahead. These include the run-up to the US mid-term elections in November, and local elections in the UK in May. The latter could prompt a leadership challenge to the sitting UK Prime Minister - creating fresh uncertainty over the Government's future tax/spending policies.
For business leaders there are both operational and strategic considerations as we navigate highly disruptive times.
From an operational point of view, the following are high on the agenda:
From a strategic perspective, geopolitical volatility is becoming the new normal. Rigid long-term business planning is shifting towards constant scenario planning and adaptability. Deferring key decisions indefinitely due to 'uncertainty' can risk losing competitive advantage and momentum.
More positively, developments in Q1 2026 have reinforced some long-term market growth opportunities. The defence and energy transition sectors will continue to benefit as nations look to bolster both military and energy security. The electric vehicle (EV) market also looks set to gain as motorists rue sky-high prices at the petrol pump. The AI boom is driving both huge infrastructure investment and widespread corporate innovation. And market volatility creates scope for opportunistic M&A moves.
In summary: although the big picture for business undoubtedly remains challenging, a winning combination of operational discipline and strategic flexibility can help businesses manage risk while still positioning themselves to unlock new growth opportunities in an increasingly volatile global environment.
This article provides our latest snapshot of recent events and key business trends shaping the year ahead. For deeper analysis, regional insights and practical guidance on managing risk and seizing opportunities read our Big Picture for Business 2026 report and explore how these forces are expected to continue to reshape the global economy.
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Footnotes:
[1] Financial Times: Record number of megadeals agreed in first quarter of the year (subscribe to read)
Find out more about the five trends shaping 2026, from geopolitical shifts to advances in AI, in our Big Picture for Business report.
See the trends
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