Speaking recently with BNN Bloomberg, Melissa Tehrani, leader of Gowling WLG's national advertising and product regulatory group, weighed in on the growing "Buy Canadian" movement and the legal considerations businesses must keep in mind when making domestic origin claims.

"We're seeing the 'Buy Canadian' movement gain momentum, with social media comparisons of U.S. and Canadian brands. It's great to see Canadians supporting local businesses, but many may not be aware of the rules and thresholds for making 'Buy Canadian' or 'Made in Canada' claims," said Melissa.

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About Gowling WLG's Advertising & Product Regulatory Group

Gowling WLG's Advertising & Product Regulatory Group helps businesses navigate complex regulatory landscapes, ensuring compliance with advertising, marketing, and labelling laws across Canada. Our team advises on consumer protection, packaging requirements, misleading advertising claims, and regulatory approvals, helping brands build trust while staying compliant.