Zoe Pearman

Zoe Pearman is a Principal Associate in the Intellectual Property (IP) and advertising team.

Zoe is an experienced lawyer based in London. Her practice includes advising local and international clients from a range of sectors, including the retail, food and drink and automotive industries.

Zoe provides advice on all aspects of advertising and marketing law to household-name brands, including advice on greenwashing, copy clearance, promotions, sponsorship, partnerships, influencer marketing and the submission and defence of complaints to the advertising regulator (the ASA). She also has experience co-ordinating global marketing advice for clients.

Separately, Zoe advises clients across the full range of IP rights, but has a particular interest in trademarks, designs and copyright. Zoe regularly acts for clients in relation to a wide range of contentious and non-contentious IP matters, including advising clients on trademark and design infringement disputes, assignment and licensing matters and assisting on corporate transactions.

Zoe is a member of The Chartered Institute of Trade Mark Attorneys (CITMA) and has completed the University of Oxford Postgraduate Diploma in Intellectual Property Law and Practice and University College London's IP Transactions: Law and Practice course.

Zoe was named as a Leading Associate for Media: Advertising & Marketing in Legal 500 UK 2025.