London Design Festival 2021: Making designs a commercial success

Live webinar

21 September 2021
11:00 - 12:00 BST

Registration for this event is closed.

Questions? Please feel free to contact Lucy Strong.

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What can designers do to ensure their designs and innovations are a commercial success?

For our ninth consecutive year as a London Design Festival partner, UK Head of Brands & Designs, John Coldham, is joined by a panel of leading designers for a webinar discussion on how they've successfully established their businesses and protected their designs:

  • Phoebe Gormley, founder of Gormley & Gamble, the first ever womens' tailor on Savile Row will talk about her experience of establishing her modern, design-led business in a traditional and often old-fashioned sector;
  • Simone Brewster, an artist and furniture and jewellery designer with an architecture background, has been exhibited at the British Embassy during the London 2012 Olympic Games, but has also had issues with people taking her designs without permission;
  • Martin Darbyshire, CEO and co-founder of tangerine and trustee of the Design Council, joins our panel once again, this time with Eleanor Humphrey, CEO and co-founder of TOPL, to talk about the story behind bringing TOPL's innovative non-spill cup to market and the measures taken to protect the designs.

Join our webinar, where these leaders of design-led businesses join Gowling WLG's UK Head of Brands and Designs for a discussion on how they've successfully established their businesses and protected their designs.


John Coldham

John Coldham is the UK Head of Brands and Designs. The team is the MIP Designs Firm of the Year 2020, having also won the award in 2019, and was nominated for the Trademark Contentious Firm of the Year award.

John is a recognised expert in all types of intellectual property (IP) strategy and litigation. He won the Client Choice Award 2019 for Designs, and has been recognised as a 'star lawyer' by the Acritas Stars database each year since 2017. John also has MIP's 'IP Star' status in both trademarks and designs.

Martin Darbyshire

Martin has been helping companies to take bigger leaps forward through design and innovation since founding Tangerine in 1989. Under his stewardship the company has grown into an international design consultancy with studios in the UK, South Korea and Brazil; from which Tangerine works with leading retailers, service providers and manufacturers.

He is internationally respected for his design expertise and ability to deliver commercially successful design solutions for global clients including British Airways, Cathay Pacific, Samsung, LG, Huawei, Sky, Heathrow Express and Toyota. Most notably, he led the design team that created both generations of the Club World seating for British Airways – the world’s first fully flat bed in business class.

Tangerine design every touchpoint a customer has with a brand and, in many cases, the brand itself. Their reach extends from product and service innovation to customer experience design and brand & identity. Helping companies to re-think their business models through design-led strategy.

Martin has served two terms as a board member of the ICSID (now the World Design Organisation) and represented Design for two years on IE:UK, the UK Government’s DIT Infrastructure Exports board. He is honoured to be a trustee of the UK Design Council and a fellow of the Royal Society of Arts and the Chartered Society of Designers.

Eleanor Humphrey

Eleanor started her career in Law after studying Law & French at University. She went on to co-found TOPL whilst completing her LPC.

The catalyst to start the business was a spilt coffee and another ruined laptop. It was then that Eleanor and her father Stewart began wondering if they could create a lid that could protect from spills, but also enhance the sensory experience of coffee drinking. They believed that if a lid like this existed, people would no longer need to compromise when drinking on the go, and maybe, a world without single use cups could exist.

Eleanor is now surrounded by a talented team at TOPL who share her passion to shape the mobile drinking market for the better with a range of innovative products. By reimagining traditional design to answer consumer needs, the team hope to accelerate the movement from single use to reuse.

Simone Brewster

Simone Brewster is a London-based artist and designer who creates large scale, statement, sculptural furniture, objets d'art, and jewellery. She holds a degree in Architecture from the Bartlett School of Architecture, University College London, and an MA in Design Products from the Royal College of Art. Across media, her collections explore “intimate architectures” , the relationship that texture and three dimensional form has on memory and emotion, drawing on architectural principles throughout. As part of the African Diaspora, her work marries the European influences of her education with an aesthetic understanding of her Caribbean heritage, bridging the gap between these two histories.

Brewster's work has exhibited at the British Embassy as an example of British Design Talent, been shown internationally with the Crafts Council UK, showcased during Collect at the Saatchi Gallery, among other domestic and international venues. Simone has been profiled in Vogue UK and Elle Decoration for her work in jewellery and design.

Phoebe Gormley

Phoebe was dubbed Savile Row's Queen of Style by The Resident magazine, has been awarded ‘Young Star’ at the Women of the Future Awards 2015, ‘Entrepreneurial Spark’ at the Great British Young Entrepreneur Awards 2015, and has also been named in Management Today’s ’35 Under 35’ and Brummell magazine’s ’30 Under 30’. In 2017 she was listed in Forbes 30 Under 30 for her contribution to the Arts.

In October 2015 Gormley & Gamble became the first women’s only tailor in the history of Savile Row. G&G, as it is affectionately referred to by customers, was founded by the young entrepreneur Phoebe Gormley, who had been interning between Savile Row and Jermyn Street since the tender age of 15.

Event contact

Lucy Strong
Senior Events Executive
+44 (0)121 393 2144

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