Influitive raises $30.5 million in Series B round

On July 9, 2015, Influitive Corporation announced that it had closed $30.5 million in a Series B round of funding led by Georgian Partners. Other investors in this round included: OurCrowd, Atlas Venture, Docomo Capital, BDC Capital IT Venture Fund, and previous investors Hummer Winblad Venture Partners, Illuminate Ventures, Resolute Ventures, Relay Ventures, CommonAngels Ventures and First Round Capital.

Influitive helps B2B companies identify, mobilize and recognize these advocates to accelerate business growth. The company plans to use the funds to continue to expand the advocate marketing category and its market-leading platform, AdvocateHub, while fueling its rapid growth through new offerings and global expansion. The company is based in Toronto with offices in Boston, Palo Alto and San Francisco.

Gowlings advised Influitive in this financing with a team that included Derek Keay and Danielle Mulaire.