EMERGE acquires UnderPar Group

On Nov. 20, 2019, EMERGE Commerce Inc., Canada's leading digital deals and savings network, announced that it had acquired The UnderPar Group, the market leader in discounted golf experiences and products in Canada based in Toronto, with a fast growing presence in the US, for a total consideration of $12 million, in addition to a performance-based earnout.

UnderPar is EMERGE's fourth acquisition in North America, and its largest transaction to date. For UnderPar, the acquisition represents the opportunity to continue to build on its existing leadership position in golf deals, while tapping into EMERGE's 2 million member base, lucrative premium advertising relationships, and its one-stop-shop of discounted vendor services available to its portfolio brands.

Gowling WLG was counsel to EMERGE in this transaction with a team that included Ian Palm, Radhika Vaidyanathan and Andrew Griffin.