Special events
Delivering innovation, agility and certainty in an uncertain world: Meet us at the 2025 INTA Annual Meeting
It's been a decade since INTA was last in San Diego. Now, with more than 1,500 legal professionals, a significant presence in Canada, the UK, Europe, the Middle East and Asia, we're offering even greater worldwide reach and in-region know-how to our clients.
In those 10 years, the world has also undergone a complete transformation, and we continue to evolve with it. Through times of change, our team remains at the forefront of brand protection and enforcement in new and emerging industries, handing everything from innovations in generative AI, life sciences, tech, aviation, automation, social media, cybersecurity, to safeguarding the new and the novel.
More than 40 professionals from our global IP team will be at the 2025 INTA Annual Meeting—presenting, networking and collaborating to help tackle your critical challenges.
Counting the cost of counterfeits
The identification of copycat and counterfeit products, infringing websites and fake accounts on many of the world’s largest online marketplaces, social media platforms and search engines, pose a massive headache for global brands. In fact, counterfeiting is now the second biggest source of criminal income worldwide, after drugs and people trafficking, according to the United Nations Commission on Crime Prevention and Criminal Justice.
Some estimates suggest counterfeits account for up to 25 per cent of high-value goods’ sales, adding a sizeable contribution to the US$2 Trillion global counterfeit market, which spans everything from pharmaceuticals to entertainment products. In Europe alone, more than 86 million fake items valued at US$2.1bn and representing nearly 6 per cent of trade, were seized in 2022.
Saturn AI: A smarter way to stop counterfeiters
We've invested significantly in developing our AI-powered brand protection service Saturn. The tech continually safeguards our clients' products simultaneously across multiple global platforms. Thanks to a combination of clever tech, brand expertise and amassed regional legal know-how, Saturn delivers fast, smart enforcement underpinned with intelligent software. The result is a holistic service that successfully manages and safeguards client brands online, while improving consumer protection.
Saturn's smart searching and reporting functions drive a fast route to action and resolution, precisely tailored to meet clients' requirements. Saturn conducts global searches, delivers real-time gap analysis and issues takedowns—all from a single platform, at speed and scale, without the inefficiencies of one-by-one enforcement.
The service stands apart from other solutions as it is tailored, co-ordinated and managed by a team of qualified IP lawyers who have decades of experience of brand enforcement for household names. As a result, the technology can simply and easily deliver more cost-effective, well-informed and personalised strategies to better suit the nuances of any specific brand.
To learn more about Saturn, chat with our team at INTA.
Join us at INTA: Our agenda
Our team regularly fronts INTA sessions. This year is no different.
- Partner James Green will be discussing the speedy and efficient resolution of trademark disputes, as part of a four-strong policy panel being held on INTA's first main day, from 10:45 a.m. on May 17.
- Many of our team are active members of INTA committees. Kate Swaine, UK Head of IP, is part of a new task force considering INTA's position on copyright issues.
- Associate Esther Kim oversees two breakfast sessions. The first, looks at French language obligations in Québec. It runs from 8 a.m. to 10 a.m. on May 19. The second, weighs issues around consent in Canada. It takes place between 8 a.m. and 10 a.m. on May 20.
- Partner Jayde Wood also moderates two successive INTA breakfast sessions. The first, titled Ad Law Around the World, is being held between 8 a.m. and 10 a.m. on May 20. The following day, she will be moderating a deep dive into strategic influencer co-branding. It runs from 8 a.m. to 10 a.m., on May 21.
- Partner Eric Macramalla oversees a session covering the online enforcement of IP. It runs from 8 a.m. to 10 a.m. on May 20.
- Watch this space. More to follow soon. Locations for all sessions will be confirmed on the 2025 INTA agenda in due course.
Adapting your trademark strategy under Québec’s new French language regulations
Upcoming amendments in Québec to the Charter of French Language are set to come into force at the beginning of June 2025. They have major implications for all trademark owners doing business across Canada. The compliance demands are already posing a challenge for many companies. All are being urged to ensure they are ready—well before the amendments come into force.
We're already guiding global clients through these changes—giving them clarity instead of guesswork. We're covering them across North America and the rest of the world, thanks to the spread of our global legal network of in-region talent.
Understanding the emerging geography of AI and its impact on the legal landscape
The global AI race is accelerating, bringing complex challenges given its vast reach and impact. As the technology advances, policy develops and regulation is debated, it will be interesting to see whether any international consensus emerges, or we are faced with a fractured, regional approach to the balance between developers, rights holders and the public interest.
Inevitably the debate will continue and it's one we will continue to be at the forefront of.
Look forward to seeing you in San Diego
In the meantime, have a look at our snapshot of current insights.
