Start your journey with Saturn
Protect your products and brands across the world's online platforms with Gowling WLG's Brand Protection Service.
Trademarks, Brands & Designs
Unleash your "one of a kind"
Go beyond protection with modern brand solutions designed for global growth and long-term enterprise value.
Your brand is one of your most valuable business assets, and keeping it protected is only the starting point. In a competitive marketplace defined by global expansion, digital platforms, and AI-driven innovation, your trademark and design portfolio must do more than sit on a register. It needs to drive growth and communicate and preserve your commercial advantage.
For more than a century, the world’s most recognized brand owners have relied on us to maximize the value of their IP assets and position them for sustained success and opportunity. Distinguished among the top trademark practices globally, we continue to earn that trust through creative, commercially focused solutions backed by the strength of a full-service law firm and a robust international platform.
Brand strategies built for business
Whether you’re structuring trademark licensing programs, expanding into new markets, or launching an ambitious new advertising campaign, you need guidance that links brand decisions directly to revenue, valuation, target audiences, and long-term growth.
Here’s what sets us apart:
A legacy of IP leadership: Year after year, our clients trust us with their most complex and high-value brand matters. That credibility is reflected in consistent top-tier recognition from MIP’s IP Stars, World Trademark Review, IAM Patent 1000, Chambers, Legal 500, and other leading ranking publications, across multiple jurisdictions.
Global portfolios, seamlessly managed: Your brand spans continents, languages, and legal systems. Our international platform, comprising offices in the UK, Canada, Europe, the Middle East, and Asia, as well as a network of trusted partners, ensures your portfolio is aligned, enforceable, and optimised for your business.
Intelligent portfolio management: Innovation should shape how your IP is managed and leveraged, not just what you create. Through tools like Saturn, our unique tech-based service that simplifies global online brand enforcement, we give you clearer visibility, smarter prioritization, and more streamlined execution.
Ahead of a changing brand landscape: As AI-generated assets become more common and as brands expand into digital ecosystems, questions around authorship, ownership, use, and distinctiveness are evolving fast. We help you navigate untested territory with advice grounded in active engagement with the most pressing legal and policy debates today.
From clearance to commercialization and beyond
Your brand lifecycle is dynamic, shaped by product launches, commercial transactions, digital transformation, and international growth. We deliver support that evolves with you, covering every facet of brand protection and strategy across trademarks, designs, copyright, and related rights. Explore our services:
Global portfolio strategy and management
Directly through our offices in Canada, China, the Kingdom of Saudi Arabia, and the UAE, as well as a proven network of international associates, we help you clear new marks, manage your global portfolio, and secure rights efficiently across key markets. From multi-jurisdictional filing programs to portfolio audits and due diligence support, you receive guidance that balances protection, spend, and long-term value.
Brand enforcement and anti-counterfeiting
IP transactions and commercialization
Trademark litigation
Advertising, marketing and promotional campaigns
