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    Intellectual Property Law

Intellectual Property Law

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Overview

When it comes to protecting your brands, your creations and your inventions, you need a trusted intellectual property law firm that will help you to maximise your assets and protect what makes them unique. Your business has invested precious time and resources in their development and they should remain yours to commercialise to their full potential.

Our global intellectual property (IP) practice spans offices worldwide and works across key jurisdictions to provide exceptional IP advice across the full life cycle of your IP rights including advertising and marketing, entertainment and sports, regulatory, patents, trademarks, copyright, design rights and related litigation and transactional work.

Delivering a complete range of IP services, our strength lies in technical excellence and international reach delivered with a collaborative approach. We offer an outstanding team of intellectual property lawyers who will support you wherever you operate around the globe. As your business grows and expands, there is often a desire to venture beyond a country's borders; our international experience allows us to advise businesses operating from locations around the world including the United States, Europe and Asia on the growth of their intangible assets.

"They have built a cohesive team where they complement one another. They communicate well and are very good at recommending others within the firm if there is other expertise that I require." Chambers Global

We help IP owners overcome complex obstacles and optimise new opportunities. Every step on the path to market presents different challenges for you and your business. Our IP lawyers will work with you to overcome those challenges by delivering practical, cost-effective legal advice focused on growing and protecting your business.

Our IP practice works as part of a full-service international law firm, allowing us to provide a comprehensive offering that seamlessly combines your IP interests with other facets of your organisation, developing a more holistic picture of your business objectives to ensure your success.

IP services in Canada

In Canada, we are recognised as the country's leading law firm across all facets of IP. Our award-winning group of IP professionals has earned a reputation as the go-to team for those seeking ironclad protection for their most valuable brands, innovations and other IP rights.

We file almost double the number of trademark applications in Canada compared with other firms and just over 12% of all patent applications. We act in more IP cases before the Federal Court than any other law firm in Canada and have appeared before the Supreme Court of Canada in several leading trademark, copyright and patent decisions.

We have extensive experience running enforcement and anti-counterfeiting programmes to ensure that our clients' brands maintain their valuable goodwill. In addition, our transactional IP practice, supported by the firm's full-service capabilities across our seven offices in Canada, is second to none.

Whether you are in need of support on trademarks, brands, designs, patent protection, trade secrets or copyright enforcement and IP litigation or help with navigating advertising, marketing, entertainment issues and product regulation, then you can rely on our team.

When it comes to protecting your brands, your creations and your inventions, you need a trusted intellectual property law firm that will help you to maximise your assets and protect what makes them unique. Your business has invested precious time and resources in their development and they should remain yours to commercialise to their full potential.

Our global intellectual property (IP) practice spans offices worldwide and works across key jurisdictions to provide exceptional IP advice across the full life cycle of your IP rights including advertising and marketing, entertainment and sports, regulatory, patents, trademarks, copyright, design rights and related litigation and transactional work.

Delivering a complete range of IP services, our strength lies in technical excellence and international reach delivered with a collaborative approach. We offer an outstanding team of intellectual property lawyers who will support you wherever you operate around the globe. As your business grows and expands, there is often a desire to venture beyond a country's borders; our international experience allows us to advise businesses operating from locations around the world including the United States, Europe and Asia on the growth of their intangible assets.

"They have built a cohesive team where they complement one another. They communicate well and are very good at recommending others within the firm if there is other expertise that I require." Chambers Global

We help IP owners overcome complex obstacles and optimise new opportunities. Every step on the path to market presents different challenges for you and your business. Our IP lawyers will work with you to overcome those challenges by delivering practical, cost-effective legal advice focused on growing and protecting your business.

Our IP practice works as part of a full-service international law firm, allowing us to provide a comprehensive offering that seamlessly combines your IP interests with other facets of your organisation, developing a more holistic picture of your business objectives to ensure your success.

IP services in Canada

In Canada, we are recognised as the country's leading law firm across all facets of IP. Our award-winning group of IP professionals has earned a reputation as the go-to team for those seeking ironclad protection for their most valuable brands, innovations and other IP rights.

We file almost double the number of trademark applications in Canada compared with other firms and just over 12% of all patent applications. We act in more IP cases before the Federal Court than any other law firm in Canada and have appeared before the Supreme Court of Canada in several leading trademark, copyright and patent decisions.

We have extensive experience running enforcement and anti-counterfeiting programmes to ensure that our clients' brands maintain their valuable goodwill. In addition, our transactional IP practice, supported by the firm's full-service capabilities across our seven offices in Canada, is second to none.

Whether you are in need of support on trademarks, brands, designs, patent protection, trade secrets or copyright enforcement and IP litigation or help with navigating advertising, marketing, entertainment issues and product regulation, then you can rely on our team.

Explore our intellectual property solutions

For more than a century, businesses have turned to us for full-lifecycle strategies to protect and optimize their intellectual property assets – both at home and abroad. Our services span the full spectrum of IP rights and are underpinned by a responsive and tailored approach to client service.

Advertising and Product Regulatory

Some of the world's largest companies trust us to facilitate their advertising campaigns and product launches. Let our industry-savvy professionals apply their hands-on experience and flexible, creative approach to help you navigate complex regulatory environments and effectively advertise your goods and services. From advertising, marketing and product regulation, to comparative advertising litigation and managing digital and social media issues, we are well equipped to help you across the full spectrum of advertising and product regulatory issues in a range of areas including entertainment, digital media, sports, pharmaceuticals, and food and drink.
Find out more about Advertising & Product Regulatory

Advertising and Product Regulatory

Some of the world's largest companies trust us to facilitate their advertising campaigns and product launches. Let our industry-savvy professionals apply their hands-on experience and flexible, creative approach to help you navigate complex regulatory environments and effectively advertise your goods and services. From advertising, marketing and product regulation, to comparative advertising litigation and managing digital and social media issues, we are well equipped to help you across the full spectrum of advertising and product regulatory issues in a range of areas including entertainment, digital media, sports, pharmaceuticals, and food and drink.
Find out more about Advertising & Product Regulatory

Brand Protection

Brand Protection

We assist clients in tackling counterfeits offline and online, wherever they may operate. We have broad experience establishing customs recordal programs and other border patrols, blocking sales in physical and electronic markets, reclaiming misappropriated domain names, stopping online copyright and trademark infringement, shutting down online vendors and managing complex litigation.
Find out more about Brand Protection

Intellectual Property Litigation and Strategy

Intellectual Property Litigation and Strategy

When your IP is threatened, you need the support of a top-ranked IP law firm with the international strength to pursue claims around the world.

Our award-winning lawyers in Canada, UK, Germany and France have successfully represented clients in all levels of court on cases involving trademark, patent and copyright infringement and validity, the misappropriation of confidential information and theft of trade secrets, defamation, and IP licensing disputes.

Find out more about IP Litigation and Strategy

Patents

Patents

We have one of the largest patent drafting and prosecution practices in the world. Our team provides direct patent filing in Canada, China, Singapore and the UAE. In those jurisdictions, as well as the UK and Europe, the Middle East and ASEAN regions we also help you to maximise and enforce your patents through strategy, enforcement and commercialisation.

We routinely and efficiently handle large global patent portfolios for many of our clients, some of whom innovate all over the world.

Find out more about Patents

Trade Secrets

Trade Secrets

Developing a trade secrets strategy is essential for effective protection of your sensitive business information. And it provides the necessary ground for enforcement, if the need arises. Our international cross-disciplinary team offers comprehensive law advice across legal services – from audit to creating and implementing of trade secret policies to enforcing it globally.

Find out more about Trade Secrets

Trademarks, Brands & Designs

Trademarks, Brands & Designs

Our professionals develop clearance and protection strategies that will work wherever you need them - from a homegrown strategy for your local market, to a global approach that is efficient and effective. Our "one stop shop" service can offer a single point of contact globally, advising startups and major multi-nationals alike on all facets of branding, with a commercial approach to trademarks, designs, copyright, domain names, licensing and enforcement. We are experienced in managing global portfolios, conducting major clearance exercises and leading cross-border multijurisdictional enforcement programs.
Find out more about Trademarks, Brands & Designs

Delivering innovation, agility and certainty: Meet us INTA 2025

More than 40 members of our global IP team will be in San Diego—presenting, networking and collaborating to help tackle your most critical challenges.

Learn more
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Connect with Gowling WLG at BIO 2025

Our global Life Sciences Group is proud to return to BIO

Find out more
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Get a guide to the Unified Patent Court

Visit our Unified Patent Court (UPC) & Unitary Patent hub for an easy to follow guide.
Visit hub

Trade in transition

Discover our latest thinking, practical tools and must-attend events – all geared to help you navigate uncertainty with confidence.

Explore our hub
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Featured client work

Find out more about some of our past projects.

Services - website - hovercard - pharma

Sanofi

Sanofi

Counsel for Sanofi and Bristol-Myers Squibb Sanofi Pharmaceuticals Holding Partnership in a dispute with Apotex before the Supreme Court of Canada over Sanofi's patent for the blockbuster drug Plavix.
Services - website - hovercard - automotive

ABB

ABB

Trial and appeal counsel to ABB Technology AG, ABB Inc. and ABB AG in a patent infringement action against Hyundai Heavy Industries in proceedings before the Federal Court.
200318-supreme-court-of-canada

Masterpiece Inc.

Masterpiece Inc.

Counsel in a trademark dispute with Alavida Lifestyles Inc. before the Supreme Court of Canada.
Services - website - hovercard - pharma lab

Novartis

Novartis

Counsel to Novartis in proceedings before the Federal Court brought by Teva and Apotex against Novartis relating to the patent for Novartis' breakthrough cancer drug Gleevec.
Services - website - hovercard - pharma

Sanofi

Sanofi

Counsel for Sanofi and Bristol-Myers Squibb Sanofi Pharmaceuticals Holding Partnership in a dispute with Apotex before the Supreme Court of Canada over Sanofi's patent for the blockbuster drug Plavix.
Services - website - hovercard - automotive

ABB

ABB

Trial and appeal counsel to ABB Technology AG, ABB Inc. and ABB AG in a patent infringement action against Hyundai Heavy Industries in proceedings before the Federal Court.
200318-supreme-court-of-canada

Masterpiece Inc.

Masterpiece Inc.

Counsel in a trademark dispute with Alavida Lifestyles Inc. before the Supreme Court of Canada.
Services - website - hovercard - pharma lab

Novartis

Novartis

Counsel to Novartis in proceedings before the Federal Court brought by Teva and Apotex against Novartis relating to the patent for Novartis' breakthrough cancer drug Gleevec.
Services - website - hovercard - pharma

Sanofi

Sanofi

Counsel for Sanofi and Bristol-Myers Squibb Sanofi Pharmaceuticals Holding Partnership in a dispute with Apotex before the Supreme Court of Canada over Sanofi's patent for the blockbuster drug Plavix.
Services - website - hovercard - automotive

ABB

ABB

Trial and appeal counsel to ABB Technology AG, ABB Inc. and ABB AG in a patent infringement action against Hyundai Heavy Industries in proceedings before the Federal Court.
200318-supreme-court-of-canada

Masterpiece Inc.

Masterpiece Inc.

Counsel in a trademark dispute with Alavida Lifestyles Inc. before the Supreme Court of Canada.
Services - website - hovercard - pharma lab

Novartis

Novartis

Counsel to Novartis in proceedings before the Federal Court brought by Teva and Apotex against Novartis relating to the patent for Novartis' breakthrough cancer drug Gleevec.
Services - website - hovercard - pharma

Sanofi

Sanofi

Counsel for Sanofi and Bristol-Myers Squibb Sanofi Pharmaceuticals Holding Partnership in a dispute with Apotex before the Supreme Court of Canada over Sanofi's patent for the blockbuster drug Plavix.

Key contacts

Shelagh Carnegie

Shelagh Carnegie

Partner

Co-head - Intellectual Property, Global

Toronto
Kate Swaine

Kate Swaine

Partner

Co-Head of Intellectual Property, Global

Birmingham
View our team

Awards & recognition

We are proud to be acknowledged by a host of legal directories and awards. The Canadian Lexpert Directory recommends our team across regions for "Intellectual Property". Chambers Canada also recognizes the team with rankings in Band 1 for "Intellectual Property" and "Intellectual Property: Litigation". We also consistently achieve gold rankings in WTR 1000 and IAM Patent and tier 1 in all categories in MIP IP Stars.

Our team was named in the Canadian "Trademark Prosecution Firm of the Year," "Patent Disputes Firm of the Year" and "Impact Case of the Year" categories at the Managing IP Americas Awards 2023. We also won Canadian "Trademark Firm of the Year" at the Global IP Awards 2022.

Intellectual property - Category Page - In-page

Related services

Brand ProtectionTrademarks, Brands & DesignsPatentsIP Litigation & StrategyAdvertising & Product RegulatoryIntellectual Property Transactions

Related sectors

TechRetail, Leisure & HotelsLife SciencesFood & BeverageAutomotive

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Gowling WLG is an international law firm comprising the members of Gowling WLG International Limited, an English Company Limited by Guarantee, and their respective affiliates. Each member and affiliate is an autonomous and independent entity. Gowling WLG International Limited promotes, facilitates and co-ordinates the activities of its members but does not itself provide services to clients. Our structure is explained in more detail on our Legal Information page.

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