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    Brand Protection

Brand Protection

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Overview

In Canada, our Brand Protection Group holds formidable experience in all aspects of trademark enforcement – including opposition proceedings, infringement, passing off, look alike/sound alike issues dilution, anti-counterfeiting, trans-shipping and parallel import matters.

We complement our brand protection services with some of the country's leading Entertainment & Sports Law and Advertising & Product Regulatory practices.

In tune with your sector

Our team routinely advises brands across an array of global sectors – including consumer goods, retail and professional services, chemical, manufacturing, pharmaceuticals, technology, and financial services, among others. This first-hand industry knowledge allows us to tailor your brand strategy around the commercial realities you face daily.

Comprehensive brand strategy

In addition to our brand protection services, we offer full-lifecycle coverage of your brand assets – from initial prosecution to portfolio management to complex litigation.

We consistently file more trademark applications and have more registrations under management than any other Canadian firm. We regularly appear before all levels of court in Canada, and manage and co-ordinate litigation files in international jurisdictions.

In Canada, our Brand Protection Group holds formidable experience in all aspects of trademark enforcement – including opposition proceedings, infringement, passing off, look alike/sound alike issues dilution, anti-counterfeiting, trans-shipping and parallel import matters.

We complement our brand protection services with some of the country's leading Entertainment & Sports Law and Advertising & Product Regulatory practices.

In tune with your sector

Our team routinely advises brands across an array of global sectors – including consumer goods, retail and professional services, chemical, manufacturing, pharmaceuticals, technology, and financial services, among others. This first-hand industry knowledge allows us to tailor your brand strategy around the commercial realities you face daily.

Comprehensive brand strategy

In addition to our brand protection services, we offer full-lifecycle coverage of your brand assets – from initial prosecution to portfolio management to complex litigation.

We consistently file more trademark applications and have more registrations under management than any other Canadian firm. We regularly appear before all levels of court in Canada, and manage and co-ordinate litigation files in international jurisdictions.

Delivering innovation, agility and certainty: Meet us INTA 2025

More than 40 members of our global IP team will be in San Diego—presenting, networking and collaborating to help tackle your most critical challenges.

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Key contacts

Monique Couture

Monique M. Couture

Partner

Trademark Agent

Ottawa
View our team
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Related services

Advertising & Product RegulatoryIntellectual Property LawIP Litigation & StrategyTrademarks, Brands & Designs

Related sectors

AutomotiveFood & BeverageLife SciencesRetail, Leisure & HotelsTech

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Gowling WLG is an international law firm comprising the members of Gowling WLG International Limited, an English Company Limited by Guarantee, and their respective affiliates. Each member and affiliate is an autonomous and independent entity. Gowling WLG International Limited promotes, facilitates and co-ordinates the activities of its members but does not itself provide services to clients. Our structure is explained in more detail on our Legal Information page.

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