Trade turbulence: Can your business weather the tariff storm?

Businesses on both sides of the border are bracing for a seismic shift in U.S. trade policy: tariffs, as high as 25% and as soon as February 1, with the potential to upend Canada’s economy and severely complicate cross-border trade dynamics. How Canada chooses to retaliate will be no less impactful.

We’re committed to helping your business prepare, shoring up your defences and giving you confidence as U.S./Canadian trade relations enter a period of significant uncertainty. Visit this hub often for our latest thinking, helpful resources and upcoming events—all tailored to help you make your next move.

Stay informed

Sign up to receive our Insights newsletter to receive the latest updates straight to your inbox.

Subscribe

Time to act

As the details of Trump’s plan come into focus, businesses on both sides of the border must take steps now to identify their exposure to risk and test the endurance of their business continuity strategies.

Not sure where to begin? We recommend focusing on the critical areas below as a matter of priority. 

nullUnderstand your product’s classification and origin 

Identify what goods your business trades cross border between the U.S. and Canada. Determine how these goods are classified from a tariff perspective, their value, and their country of origin.

nullClarify importer responsibilities and liabilities 

Determine who the importer is and who is contractually liable to pay the tariffs. Review existing contracts to understand if liability-sharing provisions are in place or if they can be negotiated to mitigate financial risks. 

nullAssess stockpiling and alternative sourcing options 

Evaluate whether it is feasible to stockpile products before tariffs take effect or explore sourcing goods from other markets or suppliers to avoid or minimize tariff exposure.

 

nullEngage in advocacy 

Coordinate with industry partners to highlight the economic impact of tariffs to Canadian government officials, explaining why certain products should be excluded from retaliation lists or prioritized for later rounds.  

nullExplore tax implications and deductions 

Tariffs on imported goods may be tax-deductible in some cases, making tax planning essential to your tariff-response strategy. Tariffs may also be included in expenses that qualify for other tax credits, such as scientific research and experimental development credits or manufacturing tax credits.


Preparing for tariffs: A guide for North American importers and exporters

This guide identifies the primary risks posed by the proposed tariffs and outlines practical strategies and proactive measures organizations can take to prepare for the potential changes ahead.

Explore our recent guide
Aerial view of shipping containers in freight yard

Tariff troubles? Let’s talk

Don’t let tariffs undermine the success you’ve built. Our team is ready to help you navigate the complexities of cross-border trade, secure critical exclusions and exemptions and protect your bottom line. From reviewing contracts to optimizing your supply chains to advocating with government officials, we’ll ensure you’re positioned to respond decisively to a changing trade landscape.