GWLG-RGB-Positive-logoGWLG-RGB-Reverse-logo
Who we are
What we do
Our people
Insights
Topics
  1. Gowling WLG
  2. > Services
  3. >
    Brand Protection

Brand Protection

Counterfeiting poses a material risk to anyone who has invested the time and effort in growing a successful brand. At Gowling WLG, our dedicated brand protection team assists clients in tackling counterfeits offline and online, wherever they may operate.
Intellectual Property - Brand Protection  - website - banner - image

Overview

When it comes to the trade of counterfeit goods, China is a notoriously challenging jurisdiction. Indeed, the US Chamber of Commerce estimates that China and Hong Kong SAR, China (hereinafter referred to as "Hong Kong") alone represent approximately 86% of the global counterfeit market.

With offices in Beijing and Guangzhou, along with a far-reaching network of local counsel and private investigators, our team in China offers clients robust brand protection strategies designed to stop counterfeiting activity in its tracks – both online and offline.

Our services include:

  • Trademark, copyright and unfair competition enforcement and litigation
  • Anti-piracy and anti-counterfeiting strategies (civil and criminal)
  • Online and offline enforcement strategies and take-downs
  • Customs recordal and enforcement
  • Entitlement proceedings

Contact our China team

You can rely on our award-winning China team with extensive experience and commercial expertise in IP portfolio management. Let's make the most of your IP together.

When it comes to the trade of counterfeit goods, China is a notoriously challenging jurisdiction. Indeed, the US Chamber of Commerce estimates that China and Hong Kong SAR, China (hereinafter referred to as "Hong Kong") alone represent approximately 86% of the global counterfeit market.

With offices in Beijing and Guangzhou, along with a far-reaching network of local counsel and private investigators, our team in China offers clients robust brand protection strategies designed to stop counterfeiting activity in its tracks – both online and offline.

Our services include:

  • Trademark, copyright and unfair competition enforcement and litigation
  • Anti-piracy and anti-counterfeiting strategies (civil and criminal)
  • Online and offline enforcement strategies and take-downs
  • Customs recordal and enforcement
  • Entitlement proceedings

Contact our China team

You can rely on our award-winning China team with extensive experience and commercial expertise in IP portfolio management. Let's make the most of your IP together.

Key contacts

Ivy Liang

Ivy Liang

Director

Guangzhou
View our team
Intellectual Property - Brand Protection - in-page

Related services

Advertising & Product RegulatoryIntellectual Property LawIP Litigation & StrategyTrademarks, Brands & Designs

Related sectors

AutomotiveFood & BeverageLife SciencesRetail, Leisure & HotelsTech

Subscribe for updates

Sign up to receive insights on the latest legal changes and developments

Subscribe

Stay connected

  • Email icon - White
  • LinkedIn logo - white
  • X Twitter logo - white
  • Facebook logo - white
  • YouTube logo white
  • Instagram logo - white
gowlingwlg

Gowling WLG is an international law firm comprising the members of Gowling WLG International Limited, an English Company Limited by Guarantee, and their respective affiliates. Each member and affiliate is an autonomous and independent entity. Gowling WLG International Limited promotes, facilitates and co-ordinates the activities of its members but does not itself provide services to clients. Our structure is explained in more detail on our Legal Information page.

PeopleSectorsServicesClient solutionsInsightsNewsClient work
TopicsEventsCareersWho we areGlobal reachContact us

© 2025 Gowling WLG All rights reserved.

Legal information
Privacy statement
Accessibility
Terms of use
Cookies
Sitemap
Regulatory information
Remote access
UK tax strategy