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Intellectual Property Law

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Overview

When it comes to protecting your brands, your creations and your inventions, you need a trusted intellectual property law firm that will help you to maximise your assets and protect what makes them unique. Your business has invested precious time and resources in their development and they should remain yours to commercialise to their full potential.

Our global intellectual property (IP) practice spans offices worldwide and works across key jurisdictions to provide exceptional IP advice across the full life cycle of your IP rights including advertising and marketing, entertainment and sports, regulatory, patents, trademarks, copyright, design rights and related litigation and transactional work.

Delivering a complete range of IP services, our strength lies in technical excellence and international reach delivered with a collaborative approach. We offer an outstanding team of intellectual property lawyers who will support you wherever you operate around the globe. As your business grows and expands, there is often a desire to venture beyond a country's borders; our international experience allows us to advise businesses operating from locations around the world including the United States, Europe and Asia on the growth of their intangible assets.

We help IP owners overcome complex obstacles and optimise new opportunities. Every step on the path to market presents different challenges for you and your business. Our IP lawyers will work with you to overcome those challenges by delivering practical, cost-effective legal advice focused on growing and protecting your business.

Our IP practice works as part of a full-service international law firm, allowing us to provide a comprehensive offering that seamlessly combines your IP interests with other facets of your organisation, developing a more holistic picture of your business objectives to ensure your success.

IP services in China

IP should not just be a legal right but a valuable business asset. We fully understand the investment that goes into developing the brands, technology and creative works that make a business tick, so we also appreciate how critical it is to keep your IP protected and exploited to its full potential in this important market.

In China, IP infringement remains a strategic concern for many companies. Our Beijing and Shanghai filing and prosecution practices are backed by the systems and experience that comes with managing IP portfolios for some of the largest companies in the world. Our corporate/commercial lawyers based in Guangzhou, work together with our IP professionals to overcome the challenges of doing business in China and achieve your business goals.

When it comes to protecting your brands, your creations and your inventions, you need a trusted intellectual property law firm that will help you to maximise your assets and protect what makes them unique. Your business has invested precious time and resources in their development and they should remain yours to commercialise to their full potential.

Our global intellectual property (IP) practice spans offices worldwide and works across key jurisdictions to provide exceptional IP advice across the full life cycle of your IP rights including advertising and marketing, entertainment and sports, regulatory, patents, trademarks, copyright, design rights and related litigation and transactional work.

Delivering a complete range of IP services, our strength lies in technical excellence and international reach delivered with a collaborative approach. We offer an outstanding team of intellectual property lawyers who will support you wherever you operate around the globe. As your business grows and expands, there is often a desire to venture beyond a country's borders; our international experience allows us to advise businesses operating from locations around the world including the United States, Europe and Asia on the growth of their intangible assets.

We help IP owners overcome complex obstacles and optimise new opportunities. Every step on the path to market presents different challenges for you and your business. Our IP lawyers will work with you to overcome those challenges by delivering practical, cost-effective legal advice focused on growing and protecting your business.

Our IP practice works as part of a full-service international law firm, allowing us to provide a comprehensive offering that seamlessly combines your IP interests with other facets of your organisation, developing a more holistic picture of your business objectives to ensure your success.

IP services in China

IP should not just be a legal right but a valuable business asset. We fully understand the investment that goes into developing the brands, technology and creative works that make a business tick, so we also appreciate how critical it is to keep your IP protected and exploited to its full potential in this important market.

In China, IP infringement remains a strategic concern for many companies. Our Beijing and Shanghai filing and prosecution practices are backed by the systems and experience that comes with managing IP portfolios for some of the largest companies in the world. Our corporate/commercial lawyers based in Guangzhou, work together with our IP professionals to overcome the challenges of doing business in China and achieve your business goals.

Services offered

Our outstanding intellectual property lawyers will support you wherever you operate around the globe; including the most challenging of jurisdictions. Contact us for practical legal advice on protecting and enforcing your IP assets.

Advertising and Product Regulatory

Some of the world's largest companies trust us to facilitate their advertising campaigns and product launches. Let our industry-savvy professionals apply their hands-on experience and flexible, creative approach to help you navigate complex regulatory environments and effectively advertise your goods and services. From advertising, marketing and product regulation, to comparative advertising litigation and managing digital and social media issues, we are well equipped to help you across the full spectrum of advertising and product regulatory issues in a range of areas including entertainment, digital media, sports, pharmaceuticals, and food and drink.
Find out more about Advertising & Product Regulatory

Advertising and Product Regulatory

Some of the world's largest companies trust us to facilitate their advertising campaigns and product launches. Let our industry-savvy professionals apply their hands-on experience and flexible, creative approach to help you navigate complex regulatory environments and effectively advertise your goods and services. From advertising, marketing and product regulation, to comparative advertising litigation and managing digital and social media issues, we are well equipped to help you across the full spectrum of advertising and product regulatory issues in a range of areas including entertainment, digital media, sports, pharmaceuticals, and food and drink.
Find out more about Advertising & Product Regulatory

Brand Protection

Brand Protection

We assist clients in tackling counterfeits offline and online, wherever they may operate. We have broad experience establishing customs recordal programs and other border patrols, blocking sales in physical and electronic markets, reclaiming misappropriated domain names, stopping online copyright and trademark infringement, shutting down online vendors and managing complex litigation.
Find out more about Brand Protection

Intellectual Property Litigation and Strategy

Intellectual Property Litigation and Strategy

When your IP is threatened, you need the support of a top-ranked IP law firm with the international strength to pursue claims around the world.

Our award-winning lawyers in Canada, UK, Germany and France have successfully represented clients in all levels of court on cases involving trademark, patent and copyright infringement and validity, the misappropriation of confidential information and theft of trade secrets, defamation, and IP licensing disputes.

Find out more about IP Litigation and Strategy

Patents

Patents

We have one of the largest patent drafting and prosecution practices in the world. Our team provides direct patent filing in Canada, China, Singapore and the UAE. In those jurisdictions, as well as the UK and Europe, the Middle East and ASEAN regions we also help you to maximise and enforce your patents through strategy, enforcement and commercialisation.

We routinely and efficiently handle large global patent portfolios for many of our clients, some of whom innovate all over the world.

Find out more about Patents

Trade Secrets

Trade Secrets

Developing a trade secrets strategy is essential for effective protection of your sensitive business information. And it provides the necessary ground for enforcement, if the need arises. Our international cross-disciplinary team offers comprehensive law advice across legal services – from audit to creating and implementing of trade secret policies to enforcing it globally.

Find out more about Trade Secrets

Trademarks, Brands & Designs

Trademarks, Brands & Designs

Our professionals develop clearance and protection strategies that will work wherever you need them - from a homegrown strategy for your local market, to a global approach that is efficient and effective. Our "one stop shop" service can offer a single point of contact globally, advising startups and major multi-nationals alike on all facets of branding, with a commercial approach to trademarks, designs, copyright, domain names, licensing and enforcement. We are experienced in managing global portfolios, conducting major clearance exercises and leading cross-border multijurisdictional enforcement programs.
Find out more about Trademarks, Brands & Designs

Key contacts

Jian Xu

Jian Xu

Managing Director

Head of IP Prosecution, China; IP Attorney, Patent and Trademark Attorney

Beijing
View our team

Client work

Services - website - hovercard - mobile phone

Vertu

Vertu

Acting on behalf of luxury mobile phone manufacturer Vertu in successful administrative proceedings relating to both unfair competition and trademark infringement.
Services - website - hovercard - creative

Dyson

Dyson

Managing the in-country enforcement programme for Dyson. Successfully targeting infringers using a variety of enforcement methods.
Banking and Finance - FinTech Law - Client Work - BTL Group

Morgan Stanley

Morgan Stanley

Winning numerous trademark opposition proceedings for Morgan Stanley against pre-emptive registrations, protecting its well-known brand in China.
Services - website - hovercard - technology

Provider of Nanotechnology

Provider of Nanotechnology

Constructing a litigation strategy for a provider of nanotechnology solutions involved in an invention patent dispute with a third party.
Services - website - hovercard - mobile phone

Vertu

Vertu

Acting on behalf of luxury mobile phone manufacturer Vertu in successful administrative proceedings relating to both unfair competition and trademark infringement.
Services - website - hovercard - creative

Dyson

Dyson

Managing the in-country enforcement programme for Dyson. Successfully targeting infringers using a variety of enforcement methods.
Banking and Finance - FinTech Law - Client Work - BTL Group

Morgan Stanley

Morgan Stanley

Winning numerous trademark opposition proceedings for Morgan Stanley against pre-emptive registrations, protecting its well-known brand in China.
Services - website - hovercard - technology

Provider of Nanotechnology

Provider of Nanotechnology

Constructing a litigation strategy for a provider of nanotechnology solutions involved in an invention patent dispute with a third party.
Services - website - hovercard - mobile phone

Vertu

Vertu

Acting on behalf of luxury mobile phone manufacturer Vertu in successful administrative proceedings relating to both unfair competition and trademark infringement.
Services - website - hovercard - creative

Dyson

Dyson

Managing the in-country enforcement programme for Dyson. Successfully targeting infringers using a variety of enforcement methods.
Banking and Finance - FinTech Law - Client Work - BTL Group

Morgan Stanley

Morgan Stanley

Winning numerous trademark opposition proceedings for Morgan Stanley against pre-emptive registrations, protecting its well-known brand in China.
Services - website - hovercard - technology

Provider of Nanotechnology

Provider of Nanotechnology

Constructing a litigation strategy for a provider of nanotechnology solutions involved in an invention patent dispute with a third party.
Services - website - hovercard - mobile phone

Vertu

Vertu

Acting on behalf of luxury mobile phone manufacturer Vertu in successful administrative proceedings relating to both unfair competition and trademark infringement.

Awards& recognition

"[Gowling WLG] is trusted with the global IP portfolios of many famous brands, which recognise the immense value of attorneys who can offer 'Chinese advice with a global perspective' and marry this with creative and forward-thinking solutions for cross-border trademark protection." - World Trademark Review

In its 2023 edition, WTR 1000 states that Jian Xu is "very responsive" and "succeeds" in giving us and our clients a good understanding of the - for Europeans sometimes unusual -“ specialties of Chinese IP law.

WTR 1000 also recognizes Elliot Papageorgiou as having "a watertight understanding of Chinese IP law" and being "equipped with top-notch technical proficiency." He is consistently ranked in the top tier in all major IP ranking publications including: IAM Strategy 300, IAM Patent 1000, WTR 1000, MIP IP Stars, Benchmark Litigation - Asia Pacific, and Chambers. He was named also "China Practitioner of the Year (Foreign Firms)" at the Managing IP Asia-Pacific Awards 2023.

Intellectual property - Category Page - In-page

Related services

Brand ProtectionTrademarks, Brands & DesignsPatentsIP Litigation & StrategyAdvertising & Product RegulatoryIntellectual Property Transactions

Related sectors

TechRetail, Leisure & HotelsLife SciencesFood & BeverageAutomotive

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Gowling WLG is an international law firm comprising the members of Gowling WLG International Limited, an English Company Limited by Guarantee, and their respective affiliates. Each member and affiliate is an autonomous and independent entity. Gowling WLG International Limited promotes, facilitates and co-ordinates the activities of its members but does not itself provide services to clients. Our structure is explained in more detail on our Legal Information page.

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